HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework

In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optimization or rely on heuristic priority rules, and thus fail to effectively balance short-term revenue maximization with long-term contract delivery under complex multi-slot delivery and impression constraints. To address these challenges, we propose HMAF (Hierarchical Multi-Slot Allocation Framework), a unified framework designed to optimize impression allocation in GD--RTB advertising platforms. HMAF employs the Plan--Calibrate--Execute paradigm as its core structure, and integrates offline constraint optimization with online decision-making, balancing offline GD resource planning, dynamically calibrating GD--RTB competitiveness, and making real-time listwise rank decisions across multi-slot environments. HMAF has been implemented in multiple marketing scenarios at Meituan, one of the world's largest online food delivery platforms, leading to a 3.72% increase in GD delivery rate and a 1.59% increase in total advertisement revenue.

CausalPOI: Spatio-Temporal Graph-Based Causal Modeling for Cold-Start POI Check-in Forecasting

As urban environments continue to evolve rapidly, accurately modeling the dynamic behaviour of Points of Interest is essential for supporting data-driven urban planning and commercial decision-making. While recent advancements in spatio-temporal graph learning have improved POI forecasting, most methods rely on proximity-based graphs and correlation-driven modeling, which overlook the functional dependencies between POIs and fail to capture the causal effects of urban interventions. In this paper, we introduce a novel research problem -- cold-start POI check-in forecasting, which aims to predict the future check-in pattern of a newly introduced POI, by modeling its temporal evolution and functional interactions with nearby POIs in a structured urban spatial context. To address these challenges, we propose CausalPOI, a spatio-temporal graph-based causal representation learning framework. CausalPOI leverages Spatio-Temporal Functional Interaction Graph to model semantic and spatial relationships between POIs, and constructs structurally aligned treatment and control graphs to simulate factual and counterfactual scenarios. Extensive experiments on real-world SafeGraph datasets demonstrate that CausalPOI significantly outperforms state-of-the-art baselines across the board, validating its effectiveness in spatio-temporal forecasting, semantic interaction modeling, and causal effect estimation, providing a more interpretable and actionable foundation for urban intervention analysis. Source code is available at Github.

Beyond Single Slot: Joint Optimization for Multi-Slot Guaranteed Display Advertising

Guaranteed display advertising is crucial for platform monetization, yet existing methods often operate under a single-slot assumption, limiting their ability to optimize allocation across multi-slot page views. In this paper, we propose a novel joint optimization framework for multi-slot GD allocation, addressing key challenges such as slot-level redundancy, contract imbalance, and exposure concentration. Our approach formulates the allocation as an offline bipartite matching problem with a contract roulette mechanism for slot exclusivity and Page View constraints for impression control, and incorporates a scalable allocation optimization algorithm for efficient large-scale deployment. Extensive online tests on the Meituan advertising platform demonstrate that our method significantly improves merchant ROI, platform revenue efficiency, and contract fulfillment robustness. Specifically, online A/B tests show a 28.99% increase in Average Revenue Per User under 70% traffic, and DID analysis further indicates improved contract stability, demonstrating the strong applicability and effectiveness of our framework in real-world advertising deployments.