A Survey of LLM $\times$ DATA

The integration of large language model (LLM) and data management (DATA) is rapidly redefining both domains. In this survey, we comprehensively review the bidirectional relationships. On the one hand, DATA4LLM, spanning large-scale data processing, storage, and serving, feeds LLMs with high quality, diversity, and timeliness of data required for stages like pre-training, post-training, retrieval-augmented generation, and agentic workflows: (i) Data processing for LLMs includes scalable acquisition, deduplication, filtering, selection, domain mixing, and synthetic augmentation; (ii) Data Storage for LLMs focuses on efficient data and model formats, distributed and heterogeneous storage hierarchies, KV-cache management, and fault-tolerant checkpointing; (iii) Data serving for LLMs tackles challenges in RAG (e.g., knowledge post-processing), LLM inference (e.g., prompt compression, data provenance), and training strategies (e.g., data packing and shuffling). On the other hand, in LLM4DATA, LLMs are emerging as general-purpose engines for data management. We review recent advances in (i) data manipulation, including automatic data cleaning, integration, discovery; (ii) data analysis, covering reasoning over structured, semi-structured, and unstructured data, and (iii) system optimization (e.g., configuration tuning, query rewriting, anomaly diagnosis), powered by LLM techniques like retrieval-augmented prompting, task-specialized fine-tuning, and multi-agent collaboration.

RTBAgent: A LLM-based Agent System for Real-Time Bidding

Real-Time Bidding (RTB) enables advertisers to place competitive bids on impression opportunities instantaneously, striving for cost-effectiveness in a highly competitive landscape. Although RTB has widely benefited from the utilization of technologies such as deep learning and reinforcement learning, the reliability of related methods often encounters challenges due to the discrepancies between online and offline environments and the rapid fluctuations of online bidding. To handle these challenges, RTBAgent is proposed as the first RTB agent system based on large language models (LLMs), which synchronizes real competitive advertising bidding environments and obtains bidding prices through an integrated decision-making process. Specifically, obtaining reasoning ability through LLMs, RTBAgent is further tailored to be more professional for RTB via involved auxiliary modules, i.e., click-through rate estimation model, expert strategy knowledge, and daily reflection. In addition, we propose a two-step decision-making process and multi-memory retrieval mechanism, which enables RTBAgent to review historical decisions and transaction records and subsequently make decisions more adaptive to market changes in real-time bidding. Empirical testing with real advertising datasets demonstrates that RTBAgent significantly enhances profitability. The RTBAgent code will be publicly accessible at: https://github.com/CaiLeng/RTBAgent.