Pareto-based Multi-Objective Recommender System with Forgetting Curve

Recommender systems with cascading architecture play an increasingly significant role in online recommendation platforms, where the approach to dealing with negative feedback is a vital issue. For instance, in short video platforms, users tend to quickly slip away from candidates that they feel aversive, and recommender systems are expected to receive these explicit negative feedbacks and make adjustments to avoid these recommendations. Considering recency effect in memories, we propose a forgetting model based on Ebbinghaus Forgetting Curve to cope with negative feedback. In addition, we introduce a Pareto optimization solver to guarantee a better trade-off between recency and model performance. In conclusion, we propose Pareto-based Multi-Objective Recommender System with forgetting curve (PMORS), which can be applied to any multi-objective recommendation and show sufficiently superiority when facing explicit negative feedback. We have conducted evaluations of PMORS and achieved favorable outcomes in short-video scenarios on both public dataset and industrial dataset. After being deployed on an online short video platform named WeChat Channels in May, 2023, PMORS has not only demonstrated promising results for both consistency and recency but also achieved an improvement of up to +1.45% GMV.

Trading Hard Negatives and True Negatives: A Debiased Contrastive Collaborative Filtering Approach

Collaborative filtering (CF), as a standard method for recommendation with implicit feedback, tackles a semi-supervised learning problem where most interaction data are unobserved. Such a nature makes existing approaches highly rely on mining negatives for providing correct training signals. However, mining proper negatives is not a free lunch, encountering with a tricky trade-off between mining informative hard negatives and avoiding false ones. We devise a new approach named as Hardness-Aware Debiased Contrastive Collaborative Filtering (HDCCF) to resolve the dilemma. It could sufficiently explore hard negatives from two-fold aspects: 1) adaptively sharpening the gradients of harder instances through a set-wise objective, and 2) implicitly leveraging item/user frequency information with a new sampling strategy. To circumvent false negatives, we develop a principled approach to improve the reliability of negative instances and prove that the objective is an unbiased estimation of sampling from the true negative distribution. Extensive experiments demonstrate the superiority of the proposed model over existing CF models and hard negative mining methods.