Large Foundation Model for Ads Recommendation

Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across multiple scenarios and tasks. However, existing methods have critical limitations: they extract and transfer only user representations (URs), ignoring valuable item representations (IRs) and user-item cross representations (CRs); and they simply use a UR as a feature in downstream applications, which fails to bridge upstream-downstream gaps and overlooks more transfer granularities. In this paper, we propose LFM4Ads, an All-Representation Multi-Granularity transfer framework for ads recommendation. It first comprehensively transfers URs, IRs, and CRs, i.e., all available representations in the pre-trained foundation model. To effectively utilize the CRs, it identifies the optimal extraction layer and aggregates them into transferable coarse-grained forms. Furthermore, we enhance the transferability via multi-granularity mechanisms: non-linear adapters for feature-level transfer, an Isomorphic Interaction Module for module-level transfer, and Standalone Retrieval for model-level transfer. LFM4Ads has been successfully deployed in Tencent's industrial-scale advertising platform, processing tens of billions of daily samples while maintaining terabyte-scale model parameters with billions of sparse embedding keys across approximately two thousand features. Since its production deployment in Q4 2024, LFM4Ads has achieved 10+ successful production launches across various advertising scenarios, including primary ones like Weixin Moments and Channels. These launches achieve an overall GMV lift of 2.45% across the entire platform, translating to estimated annual revenue increases in the hundreds of millions of dollars.

Physics-Driven Neural Compensation For Electrical Impedance Tomography

Electrical Impedance Tomography (EIT) provides a non-invasive, portable imaging modality with significant potential in medical and industrial applications. Despite its advantages, EIT encounters two primary challenges: the ill-posed nature of its inverse problem and the spatially variable, location-dependent sensitivity distribution. Traditional model-based methods mitigate ill-posedness through regularization but overlook sensitivity variability, while supervised deep learning approaches require extensive training data and lack generalization. Recent developments in neural fields have introduced implicit regularization techniques for image reconstruction, but these methods typically neglect the physical principles underlying EIT, thus limiting their effectiveness. In this study, we propose PhyNC (Physics-driven Neural Compensation), an unsupervised deep learning framework that incorporates the physical principles of EIT. PhyNC addresses both the ill-posed inverse problem and the sensitivity distribution by dynamically allocating neural representational capacity to regions with lower sensitivity, ensuring accurate and balanced conductivity reconstructions. Extensive evaluations on both simulated and experimental data demonstrate that PhyNC outperforms existing methods in terms of detail preservation and artifact resistance, particularly in low-sensitivity regions. Our approach enhances the robustness of EIT reconstructions and provides a flexible framework that can be adapted to other imaging modalities with similar challenges.