Incentivizing News Consumption on Social Media Platforms Using Large Language Models and Realistic Bot Accounts

Polarization, declining trust, and wavering support for democratic norms are pressing threats to U.S. democracy. Exposure to verified and quality news may lower individual susceptibility to these threats and make citizens more resilient to misinformation, populism, and hyperpartisan rhetoric. This project examines how to enhance users' exposure to and engagement with verified and ideologically balanced news in an ecologically valid setting. We rely on a large-scale two-week long field experiment (from 1/19/2023 to 2/3/2023) on 28,457 Twitter users. We created 28 bots utilizing GPT-2 that replied to users tweeting about sports, entertainment, or lifestyle with a contextual reply containing two hardcoded elements: a URL to the topic-relevant section of quality news organization and an encouragement to follow its Twitter account. To further test differential effects by gender of the bots, treated users were randomly assigned to receive responses by bots presented as female or male. We examine whether our over-time intervention enhances the following of news media organization, the sharing and the liking of news content and the tweeting about politics and the liking of political content. We find that the treated users followed more news accounts and the users in the female bot treatment were more likely to like news content than the control. Most of these results, however, were small in magnitude and confined to the already politically interested Twitter users, as indicated by their pre-treatment tweeting about politics. These findings have implications for social media and news organizations, and also offer direction for future work on how Large Language Models and other computational interventions can effectively enhance individual on-platform engagement with quality news and public affairs.

Revisiting Zero-Shot Abstractive Summarization in the Era of Large Language Models from the Perspective of Position Bias

We characterize and study zero-shot abstractive summarization in Large Language Models (LLMs) by measuring position bias, which we propose as a general formulation of the more restrictive lead bias phenomenon studied previously in the literature. Position bias captures the tendency of a model unfairly prioritizing information from certain parts of the input text over others, leading to undesirable behavior. Through numerous experiments on four diverse real-world datasets, we study position bias in multiple LLM models such as GPT 3.5-Turbo, Llama-2, and Dolly-v2, as well as state-of-the-art pretrained encoder-decoder abstractive summarization models such as Pegasus and BART. Our findings lead to novel insights and discussion on performance and position bias of models for zero-shot summarization tasks.