Next Reply Prediction X Dataset: Linguistic Discrepancies in Naively Generated Content

The increasing use of Large Language Models (LLMs) as proxies for human participants in social science research presents a promising, yet methodologically risky, paradigm shift. While LLMs offer scalability and cost-efficiency, their "naive" application, where they are prompted to generate content without explicit behavioral constraints, introduces significant linguistic discrepancies that challenge the validity of research findings. This paper addresses these limitations by introducing a novel, history-conditioned reply prediction task on authentic X (formerly Twitter) data, to create a dataset designed to evaluate the linguistic output of LLMs against human-generated content. We analyze these discrepancies using stylistic and content-based metrics, providing a quantitative framework for researchers to assess the quality and authenticity of synthetic data. Our findings highlight the need for more sophisticated prompting techniques and specialized datasets to ensure that LLM-generated content accurately reflects the complex linguistic patterns of human communication, thereby improving the validity of computational social science studies.

Incentivizing News Consumption on Social Media Platforms Using Large Language Models and Realistic Bot Accounts

Polarization, declining trust, and wavering support for democratic norms are pressing threats to U.S. democracy. Exposure to verified and quality news may lower individual susceptibility to these threats and make citizens more resilient to misinformation, populism, and hyperpartisan rhetoric. This project examines how to enhance users' exposure to and engagement with verified and ideologically balanced news in an ecologically valid setting. We rely on a large-scale two-week long field experiment (from 1/19/2023 to 2/3/2023) on 28,457 Twitter users. We created 28 bots utilizing GPT-2 that replied to users tweeting about sports, entertainment, or lifestyle with a contextual reply containing two hardcoded elements: a URL to the topic-relevant section of quality news organization and an encouragement to follow its Twitter account. To further test differential effects by gender of the bots, treated users were randomly assigned to receive responses by bots presented as female or male. We examine whether our over-time intervention enhances the following of news media organization, the sharing and the liking of news content and the tweeting about politics and the liking of political content. We find that the treated users followed more news accounts and the users in the female bot treatment were more likely to like news content than the control. Most of these results, however, were small in magnitude and confined to the already politically interested Twitter users, as indicated by their pre-treatment tweeting about politics. These findings have implications for social media and news organizations, and also offer direction for future work on how Large Language Models and other computational interventions can effectively enhance individual on-platform engagement with quality news and public affairs.