In the dynamic landscape of online businesses, recommender systems are pivotal in enhancing user experiences. While traditional approaches have relied on static supervised learning, the quest for adaptive, user-centric recommendations has led to the emergence of the formulation of contextual bandits. This tutorial investigates the contextual bandits as a powerful framework for personalized recommendations. We delve into the challenges, advanced algorithms and theories, collaborative strategies, and open challenges and future prospects within this field. Different from existing related tutorials, (1) we focus on the exploration perspective of contextual bandits to alleviate the ``Matthew Effect'' in the recommender systems, i.e., the rich get richer and the poor get poorer, concerning the popularity of items; (2) in addition to the conventional linear contextual bandits, we will also dedicated to neural contextual bandits which have emerged as an important branch in recent years, to investigate how neural networks benefit contextual bandits for personalized recommendation both empirically and theoretically; (3) we will cover the latest topic, collaborative neural contextual bandits, to incorporate both user heterogeneity and user correlations customized for recommender system; (4) we will provide and discuss the new emerging challenges and open questions for neural contextual bandits with applications in the personalized recommendation, especially for large neural models.
Contextual bandits algorithms aim to choose the optimal arm with the highest reward out of a set of candidates based on the contextual information. Various bandit algorithms have been applied to real-world applications due to their ability of tackling the exploitation-exploration dilemma. Motivated by online recommendation scenarios, in this paper, we propose a framework named Graph Neural Bandits (GNB) to leverage the collaborative nature among users empowered by graph neural networks (GNNs). Instead of estimating rigid user clusters as in existing works, we model the "fine-grained" collaborative effects through estimated user graphs in terms of exploitation and exploration respectively. Then, to refine the recommendation strategy, we utilize separate GNN-based models on estimated user graphs for exploitation and adaptive exploration. Theoretical analysis and experimental results on multiple real data sets in comparison with state-of-the-art baselines are provided to demonstrate the effectiveness of our proposed framework.
Contextual bandits aim to identify among a set of arms the optimal one with the highest reward based on their contextual information. Motivated by the fact that the arms usually exhibit group behaviors and the mutual impacts exist among groups, we introduce a new model, Arm Group Graph (AGG), where the nodes represent the groups of arms and the weighted edges formulate the correlations among groups. To leverage the rich information in AGG, we propose a bandit algorithm, AGG-UCB, where the neural networks are designed to estimate rewards, and we propose to utilize graph neural networks (GNN) to learn the representations of arm groups with correlations. To solve the exploitation-exploration dilemma in bandits, we derive a new upper confidence bound (UCB) built on neural networks (exploitation) for exploration. Furthermore, we prove that AGG-UCB can achieve a near-optimal regret bound with over-parameterized neural networks, and provide the convergence analysis of GNN with fully-connected layers which may be of independent interest. In the end, we conduct extensive experiments against state-of-the-art baselines on multiple public data sets, showing the effectiveness of the proposed algorithm.
Contextual multi-armed bandits provide powerful tools to solve the exploitation-exploration dilemma in decision making, with direct applications in the personalized recommendation. In fact, collaborative effects among users carry the significant potential to improve the recommendation. In this paper, we introduce and study the problem by exploring `Neural Collaborative Filtering Bandits', where the rewards can be non-linear functions and groups are formed dynamically given different specific contents. To solve this problem, inspired by meta-learning, we propose Meta-Ban (meta-bandits), where a meta-learner is designed to represent and rapidly adapt to dynamic groups, along with a UCB-based exploration strategy. Furthermore, we analyze that Meta-Ban can achieve the regret bound of $\mathcal{O}(\sqrt{T \log T})$, improving a multiplicative factor $\sqrt{\log T}$ over state-of-the-art related works. In the end, we conduct extensive experiments showing that Meta-Ban significantly outperforms six strong baselines.