Abstract:As the volume of peer-reviewed research surges, scholars increasingly rely on social platforms for discovery, while authors invest considerable effort in promoting their work to ensure visibility and citations. To streamline this process and reduce the reliance on human effort, we introduce Automatic Promotion (AutoPR), a novel task that transforms research papers into accurate, engaging, and timely public content. To enable rigorous evaluation, we release PRBench, a multimodal benchmark that links 512 peer-reviewed articles to high-quality promotional posts, assessing systems along three axes: Fidelity (accuracy and tone), Engagement (audience targeting and appeal), and Alignment (timing and channel optimization). We also introduce PRAgent, a multi-agent framework that automates AutoPR in three stages: content extraction with multimodal preparation, collaborative synthesis for polished outputs, and platform-specific adaptation to optimize norms, tone, and tagging for maximum reach. When compared to direct LLM pipelines on PRBench, PRAgent demonstrates substantial improvements, including a 604% increase in total watch time, a 438% rise in likes, and at least a 2.9x boost in overall engagement. Ablation studies show that platform modeling and targeted promotion contribute the most to these gains. Our results position AutoPR as a tractable, measurable research problem and provide a roadmap for scalable, impactful automated scholarly communication.
Abstract:Recently, Diffusion Large Language Models (DLLMs) have offered high throughput and effective sequential reasoning, making them a competitive alternative to autoregressive LLMs (ALLMs). However, parallel decoding, which enables simultaneous token updates, conflicts with the causal order often required for rigorous reasoning. We first identify this conflict as the core Parallel-Sequential Contradiction (PSC). Behavioral analyses in both simple and complex reasoning tasks show that DLLMs exhibit genuine parallelism only for directly decidable outputs. As task difficulty increases, they revert to autoregressive-like behavior, a limitation exacerbated by autoregressive prompting, which nearly doubles the number of decoding steps with remasking without improving quality. Moreover, PSC restricts DLLMs' self-reflection, reasoning depth, and exploratory breadth. To further characterize PSC, we introduce three scaling dimensions for DLLMs: parallel, diffusion, and sequential. Empirically, while parallel scaling yields consistent improvements, diffusion and sequential scaling are constrained by PSC. Based on these findings, we propose several practical mitigations, parallel-oriented prompting, diffusion early stopping, and parallel scaling, to reduce PSC-induced ineffectiveness and inefficiencies.