OneReason Technical Report

Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.

StreamingAssistant: Efficient Visual Token Pruning for Accelerating Online Video Understanding

Online video understanding is essential for applications like public surveillance and AI glasses. However, applying Multimodal Large Language Models (MLLMs) to this domain is challenging due to the large number of video frames, resulting in high GPU memory usage and computational latency. To address these challenges, we propose token pruning as a means to reduce context length while retaining critical information. Specifically, we introduce a novel redundancy metric, Maximum Similarity to Spatially Adjacent Video Tokens (MSSAVT), which accounts for both token similarity and spatial position. To mitigate the bidirectional dependency between pruning and redundancy, we further design a masked pruning strategy that ensures only mutually unadjacent tokens are pruned. We also integrate an existing temporal redundancy-based pruning method to eliminate temporal redundancy of the video modality. Experimental results on multiple online and offline video understanding benchmarks demonstrate that our method significantly improves the accuracy (i.e., by 4\% at most) while incurring a negligible pruning latency (i.e., less than 1ms). Our full implementation will be made publicly available.

Palantir: Towards Efficient Super Resolution for Ultra-high-definition Live Streaming

Neural enhancement through super-resolution deep neural networks opens up new possibilities for ultra-high-definition live streaming over existing encoding and networking infrastructure. Yet, the heavy SR DNN inference overhead leads to severe deployment challenges. To reduce the overhead, existing systems propose to apply DNN-based SR only on selected anchor frames while upscaling non-anchor frames via the lightweight reusing-based SR approach. However, frame-level scheduling is coarse-grained and fails to deliver optimal efficiency. In this work, we propose Palantir, the first neural-enhanced UHD live streaming system with fine-grained patch-level scheduling. In the presented solutions, two novel techniques are incorporated to make good scheduling decisions for inference overhead optimization and reduce the scheduling latency. Firstly, under the guidance of our pioneering and theoretical analysis, Palantir constructs a directed acyclic graph (DAG) for lightweight yet accurate quality estimation under any possible anchor patch set. Secondly, to further optimize the scheduling latency, Palantir improves parallelizability by refactoring the computation subprocedure of the estimation process into a sparse matrix-matrix multiplication operation. The evaluation results suggest that Palantir incurs a negligible scheduling latency accounting for less than 5.7% of the end-to-end latency requirement. When compared to the state-of-the-art real-time frame-level scheduling strategy, Palantir reduces the energy overhead of SR-integrated mobile clients by 38.1% at most (and 22.4% on average) and the monetary costs of cloud-based SR by 80.1% at most (and 38.4% on average).