Your AI, Not Your View: The Bias of LLMs in Investment Analysis

In finance, Large Language Models (LLMs) face frequent knowledge conflicts due to discrepancies between pre-trained parametric knowledge and real-time market data. These conflicts become particularly problematic when LLMs are deployed in real-world investment services, where misalignment between a model's embedded preferences and those of the financial institution can lead to unreliable recommendations. Yet little research has examined what investment views LLMs actually hold. We propose an experimental framework to investigate such conflicts, offering the first quantitative analysis of confirmation bias in LLM-based investment analysis. Using hypothetical scenarios with balanced and imbalanced arguments, we extract models' latent preferences and measure their persistence. Focusing on sector, size, and momentum, our analysis reveals distinct, model-specific tendencies. In particular, we observe a consistent preference for large-cap stocks and contrarian strategies across most models. These preferences often harden into confirmation bias, with models clinging to initial judgments despite counter-evidence.