CADET: Context-Conditioned Ads CTR Prediction With a Decoder-Only Transformer

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative recommenders have shown promising results in content recommendation. However, adapting these transformer-based architectures to ads CTR prediction still presents unique challenges, including handling post-scoring contextual signals, maintaining offline-online consistency, and scaling to industrial workloads. We present CADET (Context-Conditioned Ads Decoder-Only Transformer), an end-to-end decoder-only transformer for ads CTR prediction deployed at LinkedIn. Our approach introduces several key innovations: (1) a context-conditioned decoding architecture with multi-tower prediction heads that explicitly model post-scoring signals such as ad position, resolving the chicken-and-egg problem between predicted CTR and ranking; (2) a self-gated attention mechanism that stabilizes training by adaptively regulating information flow at both representation and interaction levels; (3) a timestamp-based variant of Rotary Position Embedding (RoPE) that captures temporal relationships across timescales from seconds to months; (4) session masking strategies that prevent the model from learning dependencies on unavailable in-session events, addressing train-serve skew; and (5) production engineering techniques including tensor packing, sequence chunking, and custom Flash Attention kernels that enable efficient training and serving at scale. In online A/B testing, CADET achieves a 11.04\% CTR lift compared to the production LiRank baseline model, a hybrid ensemble of DCNv2 and sequential encoders. The system has been successfully deployed on LinkedIn's advertising platform, serving the main traffic for homefeed sponsored updates.

LiRank: Industrial Large Scale Ranking Models at LinkedIn

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

Theano-based Large-Scale Visual Recognition with Multiple GPUs

In this report, we describe a Theano-based AlexNet (Krizhevsky et al., 2012) implementation and its naive data parallelism on multiple GPUs. Our performance on 2 GPUs is comparable with the state-of-art Caffe library (Jia et al., 2014) run on 1 GPU. To the best of our knowledge, this is the first open-source Python-based AlexNet implementation to-date.