The language of prompting: What linguistic properties make a prompt successful?

The latest generation of LLMs can be prompted to achieve impressive zero-shot or few-shot performance in many NLP tasks. However, since performance is highly sensitive to the choice of prompts, considerable effort has been devoted to crowd-sourcing prompts or designing methods for prompt optimisation. Yet, we still lack a systematic understanding of how linguistic properties of prompts correlate with task performance. In this work, we investigate how LLMs of different sizes, pre-trained and instruction-tuned, perform on prompts that are semantically equivalent, but vary in linguistic structure. We investigate both grammatical properties such as mood, tense, aspect and modality, as well as lexico-semantic variation through the use of synonyms. Our findings contradict the common assumption that LLMs achieve optimal performance on lower perplexity prompts that reflect language use in pretraining or instruction-tuning data. Prompts transfer poorly between datasets or models, and performance cannot generally be explained by perplexity, word frequency, ambiguity or prompt length. Based on our results, we put forward a proposal for a more robust and comprehensive evaluation standard for prompting research.

Stepmothers are mean and academics are pretentious: What do pretrained language models learn about you?

In this paper, we investigate what types of stereotypical information are captured by pretrained language models. We present the first dataset comprising stereotypical attributes of a range of social groups and propose a method to elicit stereotypes encoded by pretrained language models in an unsupervised fashion. Moreover, we link the emergent stereotypes to their manifestation as basic emotions as a means to study their emotional effects in a more generalized manner. To demonstrate how our methods can be used to analyze emotion and stereotype shifts due to linguistic experience, we use fine-tuning on news sources as a case study. Our experiments expose how attitudes towards different social groups vary across models and how quickly emotions and stereotypes can shift at the fine-tuning stage.