Social AI and the Challenges of the Human-AI Ecosystem

The rise of large-scale socio-technical systems in which humans interact with artificial intelligence (AI) systems (including assistants and recommenders, in short AIs) multiplies the opportunity for the emergence of collective phenomena and tipping points, with unexpected, possibly unintended, consequences. For example, navigation systems' suggestions may create chaos if too many drivers are directed on the same route, and personalised recommendations on social media may amplify polarisation, filter bubbles, and radicalisation. On the other hand, we may learn how to foster the "wisdom of crowds" and collective action effects to face social and environmental challenges. In order to understand the impact of AI on socio-technical systems and design next-generation AIs that team with humans to help overcome societal problems rather than exacerbate them, we propose to build the foundations of Social AI at the intersection of Complex Systems, Network Science and AI. In this perspective paper, we discuss the main open questions in Social AI, outlining possible technical and scientific challenges and suggesting research avenues.

Fair multilingual vandalism detection system for Wikipedia

This paper presents a novel design of the system aimed at supporting the Wikipedia community in addressing vandalism on the platform. To achieve this, we collected a massive dataset of 47 languages, and applied advanced filtering and feature engineering techniques, including multilingual masked language modeling to build the training dataset from human-generated data. The performance of the system was evaluated through comparison with the one used in production in Wikipedia, known as ORES. Our research results in a significant increase in the number of languages covered, making Wikipedia patrolling more efficient to a wider range of communities. Furthermore, our model outperforms ORES, ensuring that the results provided are not only more accurate but also less biased against certain groups of contributors.

Uncovering Bias in Personal Informatics

Personal informatics (PI) systems, powered by smartphones and wearables, enable people to lead healthier lifestyles by providing meaningful and actionable insights that break down barriers between users and their health information. Today, such systems are used by billions of users for monitoring not only physical activity and sleep but also vital signs and women's and heart health, among others. %Despite their widespread usage, the processing of particularly sensitive personal data, and their proximity to domains known to be susceptible to bias, such as healthcare, bias in PI has not been investigated systematically. Despite their widespread usage, the processing of sensitive PI data may suffer from biases, which may entail practical and ethical implications. In this work, we present the first comprehensive empirical and analytical study of bias in PI systems, including biases in raw data and in the entire machine learning life cycle. We use the most detailed framework to date for exploring the different sources of bias and find that biases exist both in the data generation and the model learning and implementation streams. According to our results, the most affected minority groups are users with health issues, such as diabetes, joint issues, and hypertension, and female users, whose data biases are propagated or even amplified by learning models, while intersectional biases can also be observed.

Human-Centered Responsible Artificial Intelligence: Current & Future Trends

In recent years, the CHI community has seen significant growth in research on Human-Centered Responsible Artificial Intelligence. While different research communities may use different terminology to discuss similar topics, all of this work is ultimately aimed at developing AI that benefits humanity while being grounded in human rights and ethics, and reducing the potential harms of AI. In this special interest group, we aim to bring together researchers from academia and industry interested in these topics to map current and future research trends to advance this important area of research by fostering collaboration and sharing ideas.

Quality-Efficiency Trade-offs in Machine Learning for Text Processing

Data mining, machine learning, and natural language processing are powerful techniques that can be used together to extract information from large texts. Depending on the task or problem at hand, there are many different approaches that can be used. The methods available are continuously being optimized, but not all these methods have been tested and compared in a set of problems that can be solved using supervised machine learning algorithms. The question is what happens to the quality of the methods if we increase the training data size from, say, 100 MB to over 1 GB? Moreover, are quality gains worth it when the rate of data processing diminishes? Can we trade quality for time efficiency and recover the quality loss by just being able to process more data? We attempt to answer these questions in a general way for text processing tasks, considering the trade-offs involving training data size, learning time, and quality obtained. We propose a performance trade-off framework and apply it to three important text processing problems: Named Entity Recognition, Sentiment Analysis and Document Classification. These problems were also chosen because they have different levels of object granularity: words, paragraphs, and documents. For each problem, we selected several supervised machine learning algorithms and we evaluated the trade-offs of them on large publicly available data sets (news, reviews, patents). To explore these trade-offs, we use different data subsets of increasing size ranging from 50 MB to several GB. We also consider the impact of the data set and the evaluation technique. We find that the results do not change significantly and that most of the time the best algorithms is the fastest. However, we also show that the results for small data (say less than 100 MB) are different from the results for big data and in those cases the best algorithm is much harder to determine.

Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising

Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by displaying their ads alongside organic search results for queries deemed relevant to their products or services. However, due to a large number of unique queries it is challenging for advertisers to identify all such relevant queries. For this reason search engines often provide a service of advanced matching, which automatically finds additional relevant queries for advertisers to bid on. We present a novel advanced matching approach based on the idea of semantic embeddings of queries and ads. The embeddings were learned using a large data set of user search sessions, consisting of search queries, clicked ads and search links, while utilizing contextual information such as dwell time and skipped ads. To address the large-scale nature of our problem, both in terms of data and vocabulary size, we propose a novel distributed algorithm for training of the embeddings. Finally, we present an approach for overcoming a cold-start problem associated with new ads and queries. We report results of editorial evaluation and online tests on actual search traffic. The results show that our approach significantly outperforms baselines in terms of relevance, coverage, and incremental revenue. Lastly, we open-source learned query embeddings to be used by researchers in computational advertising and related fields.

Visual Congruent Ads for Image Search

The quality of user experience online is affected by the relevance and placement of advertisements. We propose a new system for selecting and displaying visual advertisements in image search result sets. Our method compares the visual similarity of candidate ads to the image search results and selects the most visually similar ad to be displayed. The method further selects an appropriate location in the displayed image grid to minimize the perceptual visual differences between the ad and its neighbors. We conduct an experiment with about 900 users and find that our proposed method provides significant improvement in the users' overall satisfaction with the image search experience, without diminishing the users' ability to see the ad or recall the advertised brand.

Learning to Rank Query Recommendations by Semantic Similarities

Logs of the interactions with a search engine show that users often reformulate their queries. Examining these reformulations shows that recommendations that precise the focus of a query are helpful, like those based on expansions of the original queries. But it also shows that queries that express some topical shift with respect to the original query can help user access more rapidly the information they need. We propose a method to identify from the query logs of past users queries that either focus or shift the initial query topic. This method combines various click-based, topic-based and session based ranking strategies and uses supervised learning in order to maximize the semantic similarities between the query and the recommendations, while at the same diversifying them. We evaluate our method using the query/click logs of a Japanese web search engine and we show that the combination of the three methods proposed is significantly better than any of them taken individually.