Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation

Online ads showing e-commerce products typically rely on the product images in a catalog sent to the advertising platform by an e-commerce platform. In the broader ads industry such ads are called dynamic product ads (DPA). It is common for DPA catalogs to be in the scale of millions (corresponding to the scale of products which can be bought from the e-commerce platform). However, not all product images in the catalog may be appealing when directly re-purposed as an ad image, and this may lead to lower click-through rates (CTRs). In particular, products just placed against a solid background may not be as enticing and realistic as a product staged in a natural environment. To address such shortcomings of DPA images at scale, we propose a generative adversarial network (GAN) based approach to generate staged backgrounds for un-staged product images. Generating the entire staged background is a challenging task susceptible to hallucinations. To get around this, we introduce a simpler approach called copy-paste staging using retrieval assisted GANs. In copy paste staging, we first retrieve (from the catalog) staged products similar to the un-staged input product, and then copy-paste the background of the retrieved product in the input image. A GAN based in-painting model is used to fill the holes left after this copy-paste operation. We show the efficacy of our copy-paste staging method via offline metrics, and human evaluation. In addition, we show how our staging approach can enable animations of moving products leading to a video ad from a product image.

Revising deep learning methods in parking lot occupancy detection

Parking guidance systems have recently become a popular trend as a part of the smart cities' paradigm of development. The crucial part of such systems is the algorithm allowing drivers to search for available parking lots across regions of interest. The classic approach to this task is based on the application of neural network classifiers to camera records. However, existing systems demonstrate a lack of generalization ability and appropriate testing regarding specific visual conditions. In this study, we extensively evaluate state-of-the-art parking lot occupancy detection algorithms, compare their prediction quality with the recently emerged vision transformers, and propose a new pipeline based on EfficientNet architecture. Performed computational experiments have demonstrated the performance increase in the case of our model, which was evaluated on 5 different datasets.

VisualTextRank: Unsupervised Graph-based Content Extraction for Automating Ad Text to Image Search

Numerous online stock image libraries offer high quality yet copyright free images for use in marketing campaigns. To assist advertisers in navigating such third party libraries, we study the problem of automatically fetching relevant ad images given the ad text (via a short textual query for images). Motivated by our observations in logged data on ad image search queries (given ad text), we formulate a keyword extraction problem, where a keyword extracted from the ad text (or its augmented version) serves as the ad image query. In this context, we propose VisualTextRank: an unsupervised method to (i) augment input ad text using semantically similar ads, and (ii) extract the image query from the augmented ad text. VisualTextRank builds on prior work on graph based context extraction (biased TextRank in particular) by leveraging both the text and image of similar ads for better keyword extraction, and using advertiser category specific biasing with sentence-BERT embeddings. Using data collected from the Verizon Media Native (Yahoo Gemini) ad platform's stock image search feature for onboarding advertisers, we demonstrate the superiority of VisualTextRank compared to competitive keyword extraction baselines (including an $11\%$ accuracy lift over biased TextRank). For the case when the stock image library is restricted to English queries, we show the effectiveness of VisualTextRank on multilingual ads (translated to English) while leveraging semantically similar English ads. Online tests with a simplified version of VisualTextRank led to a 28.7% increase in the usage of stock image search, and a 41.6% increase in the advertiser onboarding rate in the Verizon Media Native ad platform.

Probabilistic Label Trees for Extreme Multi-label Classification

Extreme multi-label classification (XMLC) is a learning task of tagging instances with a small subset of relevant labels chosen from an extremely large pool of possible labels. Problems of this scale can be efficiently handled by organizing labels as a tree, like in hierarchical softmax used for multi-class problems. In this paper, we thoroughly investigate probabilistic label trees (PLTs) which can be treated as a generalization of hierarchical softmax for multi-label problems. We first introduce the PLT model and discuss training and inference procedures and their computational costs. Next, we prove the consistency of PLTs for a wide spectrum of performance metrics. To this end, we upperbound their regret by a function of surrogate-loss regrets of node classifiers. Furthermore, we consider a problem of training PLTs in a fully online setting, without any prior knowledge of training instances, their features, or labels. In this case, both node classifiers and the tree structure are trained online. We prove a specific equivalence between the fully online algorithm and an algorithm with a tree structure given in advance. Finally, we discuss several implementations of PLTs and introduce a new one, napkinXC, which we empirically evaluate and compare with state-of-the-art algorithms.

On the computational complexity of the probabilistic label tree algorithms

Label tree-based algorithms are widely used to tackle multi-class and multi-label problems with a large number of labels. We focus on a particular subclass of these algorithms that use probabilistic classifiers in the tree nodes. Examples of such algorithms are hierarchical softmax (HSM), designed for multi-class classification, and probabilistic label trees (PLTs) that generalize HSM to multi-label problems. If the tree structure is given, learning of PLT can be solved with provable regret guaranties [Wydmuch et.al. 2018]. However, to find a tree structure that results in a PLT with a low training and prediction computational costs as well as low statistical error seems to be a very challenging problem, not well-understood yet. In this paper, we address the problem of finding a tree structure that has low computational cost. First, we show that finding a tree with optimal training cost is NP-complete, nevertheless there are some tractable special cases with either perfect approximation or exact solution that can be obtained in linear time in terms of the number of labels $m$. For the general case, we obtain $O(\log m)$ approximation in linear time too. Moreover, we prove an upper bound on the expected prediction cost expressed in terms of the expected training cost. We also show that under additional assumptions the prediction cost of a PLT is $O(\log m)$.

A no-regret generalization of hierarchical softmax to extreme multi-label classification

Extreme multi-label classification (XMLC) is a problem of tagging an instance with a small subset of relevant labels chosen from an extremely large pool of possible labels. Large label spaces can be efficiently handled by organizing labels as a tree, like in the hierarchical softmax (HSM) approach commonly used for multi-class problems. In this paper, we investigate probabilistic label trees (PLTs) that have been recently devised for tackling XMLC problems. We show that PLTs are a no-regret multi-label generalization of HSM when precision@k is used as a model evaluation metric. Critically, we prove that pick-one-label heuristic - a reduction technique from multi-label to multi-class that is routinely used along with HSM - is not consistent in general. We also show that our implementation of PLTs, referred to as extremeText (XT), obtains significantly better results than HSM with the pick-one-label heuristic and XML-CNN, a deep network specifically designed for XMLC problems. Moreover, XT is competitive to many state-of-the-art approaches in terms of statistical performance, model size and prediction time which makes it amenable to deploy in an online system.