UniFormer: Efficient and Unified Model-Centric Scaling for Industrial Recommendation

Recently, substantial progress has been made in industrial recommendation through component-centric model scaling, where individual components such as behavior modeling, feature interaction, or task modeling are independently scaled to improve model capacity. Although recent methods such as HyFormer and OneTrans further explore cross-module co-scaling by jointly modeling behavior and interaction, their designs are still confined to the feature space and lack a unified model-centric scaling framework over the overall modeling space. In this paper, we propose UniFormer, an efficient and unified model-centric scaling framework for industrial recommender systems. To improve efficiency, UniFormer decomposes the overall modeling space into feature and task spaces, which are modeled by stacked Feature-space Interaction Modules and Task-space Interaction Modules, respectively. Moreover, UniFormer introduces semantic-based tokenization scheme to enable user-item decoupling, thereby achieving request-level inference acceleration. To prevent preference collapse, UniFormer employs multi-sequence cross-attention to separately capture heterogeneous behavior patterns, followed by the self-attention to enhance interaction modeling. Besides, dedicated multi-view FFNs are introduced to support flexible and scalable parameter scaling across different modeling components. Extensive online A/B testing in two production scenarios, Kuaishou and Kuaishou Lite, shows that UniFormer consistently improves user engagement and interaction metrics, achieving gains of +0.101%/+0.260% in App Stay Time and +0.729%/+1.113% in Watch Time, respectively.

SMES: Towards Scalable Multi-Task Recommendation via Expert Sparsity

Industrial recommender systems typically rely on multi-task learning to estimate diverse user feedback signals and aggregate them for ranking. Recent advances in model scaling have shown promising gains in recommendation. However, naively increasing model capacity imposes prohibitive online inference costs and often yields diminishing returns for sparse tasks with skewed label distributions. This mismatch between uniform parameter scaling and heterogeneous task capacity demands poses a fundamental challenge for scalable multi-task recommendation. In this work, we investigate parameter sparsification as a principled scaling paradigm and identify two critical obstacles when applying sparse Mixture-of-Experts (MoE) to multi-task recommendation: exploded expert activation that undermines instance-level sparsity and expert load skew caused by independent task-wise routing. To address these challenges, we propose SMES, a scalable sparse MoE framework with progressive expert routing. SMES decomposes expert activation into a task-shared expert subset jointly selected across tasks and task-adaptive private experts, explicitly bounding per-instance expert execution while preserving task-specific capacity. In addition, SMES introduces a global multi-gate load-balancing regularizer that stabilizes training by regulating aggregated expert utilization across all tasks. SMES has been deployed in Kuaishou large-scale short-video services, supporting over 400 million daily active users. Extensive online experiments demonstrate stable improvements, with GAUC gain of 0.29% and a 0.31% uplift in user watch time.