PEPNet: Parameter and Embedding Personalized Network for Infusing with Personalized Prior Information

With the increase of content pages and display styles in online services such as online-shopping and video-watching websites, industrial-scale recommender systems face challenges in multi-domain and multi-task recommendations. The core of multi-task and multi-domain recommendation is to accurately capture user interests in different domains given different user behaviors. In this paper, we propose a plug-and-play \textit{\textbf{P}arameter and \textbf{E}mbedding \textbf{P}ersonalized \textbf{Net}work (\textbf{PEPNet})} for multi-task recommendation in the multi-domain setting. PEPNet takes features with strong biases as input and dynamically scales the bottom-layer embeddings and the top-layer DNN hidden units in the model through a gate mechanism. By mapping personalized priors to scaling weights ranging from 0 to 2, PEPNet introduces both parameter personalization and embedding personalization. Embedding Personalized Network (EPNet) selects and aligns embeddings with different semantics under multiple domains. Parameter Personalized Network (PPNet) influences DNN parameters to balance interdependent targets in multiple tasks. We have made a series of special engineering optimizations combining the Kuaishou training framework and the online deployment environment. We have deployed the model in Kuaishou apps, serving over 300 million daily users. Both online and offline experiments have demonstrated substantial improvements in multiple metrics. In particular, we have seen a more than 1\% online increase in three major scenarios.

When Multi-Level Meets Multi-Interest: A Multi-Grained Neural Model for Sequential Recommendation

Sequential recommendation aims at identifying the next item that is preferred by a user based on their behavioral history. Compared to conventional sequential models that leverage attention mechanisms and RNNs, recent efforts mainly follow two directions for improvement: multi-interest learning and graph convolutional aggregation. Specifically, multi-interest methods such as ComiRec and MIMN, focus on extracting different interests for a user by performing historical item clustering, while graph convolution methods including TGSRec and SURGE elect to refine user preferences based on multi-level correlations between historical items. Unfortunately, neither of them realizes that these two types of solutions can mutually complement each other, by aggregating multi-level user preference to achieve more precise multi-interest extraction for a better recommendation. To this end, in this paper, we propose a unified multi-grained neural model(named MGNM) via a combination of multi-interest learning and graph convolutional aggregation. Concretely, MGNM first learns the graph structure and information aggregation paths of the historical items for a user. It then performs graph convolution to derive item representations in an iterative fashion, in which the complex preferences at different levels can be well captured. Afterwards, a novel sequential capsule network is proposed to inject the sequential patterns into the multi-interest extraction process, leading to a more precise interest learning in a multi-grained manner.

Disentangling Long and Short-Term Interests for Recommendation

Modeling user's long-term and short-term interests is crucial for accurate recommendation. However, since there is no manually annotated label for user interests, existing approaches always follow the paradigm of entangling these two aspects, which may lead to inferior recommendation accuracy and interpretability. In this paper, to address it, we propose a Contrastive learning framework to disentangle Long and Short-term interests for Recommendation (CLSR) with self-supervision. Specifically, we first propose two separate encoders to independently capture user interests of different time scales. We then extract long-term and short-term interests proxies from the interaction sequences, which serve as pseudo labels for user interests. Then pairwise contrastive tasks are designed to supervise the similarity between interest representations and their corresponding interest proxies. Finally, since the importance of long-term and short-term interests is dynamically changing, we propose to adaptively aggregate them through an attention-based network for prediction. We conduct experiments on two large-scale real-world datasets for e-commerce and short-video recommendation. Empirical results show that our CLSR consistently outperforms all state-of-the-art models with significant improvements: GAUC is improved by over 0.01, and NDCG is improved by over 4%. Further counterfactual evaluations demonstrate that stronger disentanglement of long and short-term interests is successfully achieved by CLSR. The code and data are available at https://github.com/tsinghua-fib-lab/CLSR.

Graph Neural Networks for Recommender Systems: Challenges, Methods, and Directions

Recommender system is one of the most important information services on today's Internet. Recently, graph neural networks have become the new state-of-the-art approach of recommender systems. In this survey, we conduct a comprehensive review of the literature in graph neural network-based recommender systems. We first introduce the background and the history of the development of both recommender systems and graph neural networks. For recommender systems, in general, there are four aspects for categorizing existing works: stage, scenario, objective, and application. For graph neural networks, the existing methods consist of two categories, spectral models and spatial ones. We then discuss the motivation of applying graph neural networks into recommender systems, mainly consisting of the high-order connectivity, the structural property of data, and the enhanced supervision signal. We then systematically analyze the challenges in graph construction, embedding propagation/aggregation, model optimization, and computation efficiency. Afterward and primarily, we provide a comprehensive overview of a multitude of existing works of graph neural network-based recommender systems, following the taxonomy above. Finally, we raise discussions on the open problems and promising future directions of this area. We summarize the representative papers along with their codes repositories in https://github.com/tsinghua-fib-lab/GNN-Recommender-Systems.

Sequential Recommendation with Graph Neural Networks

Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical sequences are often implicit and noisy preference signals, they cannot sufficiently reflect users' actual preferences. In addition, users' dynamic preferences often change rapidly over time, and hence it is difficult to capture user patterns in their historical sequences. In this work, we propose a graph neural network model called SURGE (short for SeqUential Recommendation with Graph neural nEtworks) to address these two issues. Specifically, SURGE integrates different types of preferences in long-term user behaviors into clusters in the graph by re-constructing loose item sequences into tight item-item interest graphs based on metric learning. This helps explicitly distinguish users' core interests, by forming dense clusters in the interest graph. Then, we perform cluster-aware and query-aware graph convolutional propagation and graph pooling on the constructed graph. It dynamically fuses and extracts users' current activated core interests from noisy user behavior sequences. We conduct extensive experiments on both public and proprietary industrial datasets. Experimental results demonstrate significant performance gains of our proposed method compared to state-of-the-art methods. Further studies on sequence length confirm that our method can model long behavioral sequences effectively and efficiently.

Bundle Recommendation with Graph Convolutional Networks

Bundle recommendation aims to recommend a bundle of items for a user to consume as a whole. Existing solutions integrate user-item interaction modeling into bundle recommendation by sharing model parameters or learning in a multi-task manner, which cannot explicitly model the affiliation between items and bundles, and fail to explore the decision-making when a user chooses bundles. In this work, we propose a graph neural network model named BGCN (short for \textit{\textBF{B}undle \textBF{G}raph \textBF{C}onvolutional \textBF{N}etwork}) for bundle recommendation. BGCN unifies user-item interaction, user-bundle interaction and bundle-item affiliation into a heterogeneous graph. With item nodes as the bridge, graph convolutional propagation between user and bundle nodes makes the learned representations capture the item level semantics. Through training based on hard-negative sampler, the user's fine-grained preferences for similar bundles are further distinguished. Empirical results on two real-world datasets demonstrate the strong performance gains of BGCN, which outperforms the state-of-the-art baselines by 10.77\% to 23.18\%.