Is Contrastive Learning Necessary? A Study of Data Augmentation vs Contrastive Learning in Sequential Recommendation

Sequential recommender systems (SRS) are designed to predict users' future behaviors based on their historical interaction data. Recent research has increasingly utilized contrastive learning (CL) to leverage unsupervised signals to alleviate the data sparsity issue in SRS. In general, CL-based SRS first augments the raw sequential interaction data by using data augmentation strategies and employs a contrastive training scheme to enforce the representations of those sequences from the same raw interaction data to be similar. Despite the growing popularity of CL, data augmentation, as a basic component of CL, has not received sufficient attention. This raises the question: Is it possible to achieve superior recommendation results solely through data augmentation? To answer this question, we benchmark eight widely used data augmentation strategies, as well as state-of-the-art CL-based SRS methods, on four real-world datasets under both warm- and cold-start settings. Intriguingly, the conclusion drawn from our study is that, certain data augmentation strategies can achieve similar or even superior performance compared with some CL-based methods, demonstrating the potential to significantly alleviate the data sparsity issue with fewer computational overhead. We hope that our study can further inspire more fundamental studies on the key functional components of complex CL techniques. Our processed datasets and codes are available at https://github.com/AIM-SE/DA4Rec.

Attention Calibration for Transformer-based Sequential Recommendation

Transformer-based sequential recommendation (SR) has been booming in recent years, with the self-attention mechanism as its key component. Self-attention has been widely believed to be able to effectively select those informative and relevant items from a sequence of interacted items for next-item prediction via learning larger attention weights for these items. However, this may not always be true in reality. Our empirical analysis of some representative Transformer-based SR models reveals that it is not uncommon for large attention weights to be assigned to less relevant items, which can result in inaccurate recommendations. Through further in-depth analysis, we find two factors that may contribute to such inaccurate assignment of attention weights: sub-optimal position encoding and noisy input. To this end, in this paper, we aim to address this significant yet challenging gap in existing works. To be specific, we propose a simple yet effective framework called Attention Calibration for Transformer-based Sequential Recommendation (AC-TSR). In AC-TSR, a novel spatial calibrator and adversarial calibrator are designed respectively to directly calibrates those incorrectly assigned attention weights. The former is devised to explicitly capture the spatial relationships (i.e., order and distance) among items for more precise calculation of attention weights. The latter aims to redistribute the attention weights based on each item's contribution to the next-item prediction. AC-TSR is readily adaptable and can be seamlessly integrated into various existing transformer-based SR models. Extensive experimental results on four benchmark real-world datasets demonstrate the superiority of our proposed ACTSR via significant recommendation performance enhancements. The source code is available at https://github.com/AIM-SE/AC-TSR.

AdaMCT: Adaptive Mixture of CNN-Transformer for Sequential Recommendation

Sequential recommendation (SR) aims to model users' dynamic preferences from their historical interactions. Recently, Transformer and convolution neural networks (CNNs) have shown great success in learning representations for SR. Nevertheless, Transformer mainly focus on capturing content-based global interactions, while CNNs effectively exploit local features in practical recommendation scenarios. Thus, how to effectively aggregate CNNs and Transformer to model both \emph{local} and \emph{global} dependencies of historical item sequence still remains an open challenge and is rarely studied in SR. To this regard, we inject locality inductive bias into Transformer by combining its global attention mechanism with a local convolutional filter, and adaptively determine the mixing importance on a personalized basis through a module and layer-aware adaptive mixture units, named AdaMCT. Moreover, considering that softmax-based attention may encourage unimodal activation, we introduce the Squeeze-Excitation Attention (with sigmoid activation) into sequential recommendation to capture multiple relevant items (keys) simultaneously. Extensive experiments on three widely used benchmark datasets demonstrate that AdaMCT significantly outperforms the previous Transformer and CNNs-based models by an average of 18.46% and 60.85% respectively in terms of NDCG@5 and achieves state-of-the-art performance.

Sequential Recommendation with Bidirectional Chronological Augmentation of Transformer

Sequential recommendation can capture user chronological preferences from their historical behaviors, yet the learning of short sequences is still an open challenge. Recently, data augmentation with pseudo-prior items generated by transformers has drawn considerable attention in improving recommendation in short sequences and addressing the cold-start problem. These methods typically generate pseudo-prior items sequentially in reverse chronological order (i.e., from the future to the past) to obtain longer sequences for subsequent learning. However, the performance can still degrade for very short sequences than for longer ones. In fact, reverse sequential augmentation does not explicitly take into account the forward direction, and so the underlying temporal correlations may not be fully preserved in terms of conditional probabilities. In this paper, we propose a Bidirectional Chronological Augmentation of Transformer (BiCAT) that uses a forward learning constraint in the reverse generative process to capture contextual information more effectively. The forward constraint serves as a bridge between reverse data augmentation and forward recommendation. It can also be used as pretraining to facilitate subsequent learning. Extensive experiments on two public datasets with detailed comparisons to multiple baseline models demonstrate the effectiveness of our method, especially for very short sequences (3 or fewer items).