You had me at hello: How phrasing affects memorability

Understanding the ways in which information achieves widespread public awareness is a research question of significant interest. We consider whether, and how, the way in which the information is phrased --- the choice of words and sentence structure --- can affect this process. To this end, we develop an analysis framework and build a corpus of movie quotes, annotated with memorability information, in which we are able to control for both the speaker and the setting of the quotes. We find that there are significant differences between memorable and non-memorable quotes in several key dimensions, even after controlling for situational and contextual factors. One is lexical distinctiveness: in aggregate, memorable quotes use less common word choices, but at the same time are built upon a scaffolding of common syntactic patterns. Another is that memorable quotes tend to be more general in ways that make them easy to apply in new contexts --- that is, more portable. We also show how the concept of "memorable language" can be extended across domains.

Echoes of power: Language effects and power differences in social interaction

Understanding social interaction within groups is key to analyzing online communities. Most current work focuses on structural properties: who talks to whom, and how such interactions form larger network structures. The interactions themselves, however, generally take place in the form of natural language --- either spoken or written --- and one could reasonably suppose that signals manifested in language might also provide information about roles, status, and other aspects of the group's dynamics. To date, however, finding such domain-independent language-based signals has been a challenge. Here, we show that in group discussions power differentials between participants are subtly revealed by how much one individual immediately echoes the linguistic style of the person they are responding to. Starting from this observation, we propose an analysis framework based on linguistic coordination that can be used to shed light on power relationships and that works consistently across multiple types of power --- including a more "static" form of power based on status differences, and a more "situational" form of power in which one individual experiences a type of dependence on another. Using this framework, we study how conversational behavior can reveal power relationships in two very different settings: discussions among Wikipedians and arguments before the U.S. Supreme Court.

Chameleons in imagined conversations: A new approach to understanding coordination of linguistic style in dialogs

Conversational participants tend to immediately and unconsciously adapt to each other's language styles: a speaker will even adjust the number of articles and other function words in their next utterance in response to the number in their partner's immediately preceding utterance. This striking level of coordination is thought to have arisen as a way to achieve social goals, such as gaining approval or emphasizing difference in status. But has the adaptation mechanism become so deeply embedded in the language-generation process as to become a reflex? We argue that fictional dialogs offer a way to study this question, since authors create the conversations but don't receive the social benefits (rather, the imagined characters do). Indeed, we find significant coordination across many families of function words in our large movie-script corpus. We also report suggestive preliminary findings on the effects of gender and other features; e.g., surprisingly, for articles, on average, characters adapt more to females than to males.

Mark My Words! Linguistic Style Accommodation in Social Media

The psycholinguistic theory of communication accommodation accounts for the general observation that participants in conversations tend to converge to one another's communicative behavior: they coordinate in a variety of dimensions including choice of words, syntax, utterance length, pitch and gestures. In its almost forty years of existence, this theory has been empirically supported exclusively through small-scale or controlled laboratory studies. Here we address this phenomenon in the context of Twitter conversations. Undoubtedly, this setting is unlike any other in which accommodation was observed and, thus, challenging to the theory. Its novelty comes not only from its size, but also from the non real-time nature of conversations, from the 140 character length restriction, from the wide variety of social relation types, and from a design that was initially not geared towards conversation at all. Given such constraints, it is not clear a priori whether accommodation is robust enough to occur given the constraints of this new environment. To investigate this, we develop a probabilistic framework that can model accommodation and measure its effects. We apply it to a large Twitter conversational dataset specifically developed for this task. This is the first time the hypothesis of linguistic style accommodation has been examined (and verified) in a large scale, real world setting. Furthermore, when investigating concepts such as stylistic influence and symmetry of accommodation, we discover a complexity of the phenomenon which was never observed before. We also explore the potential relation between stylistic influence and network features commonly associated with social status.

Don't 'have a clue'? Unsupervised co-learning of downward-entailing operators

Researchers in textual entailment have begun to consider inferences involving 'downward-entailing operators', an interesting and important class of lexical items that change the way inferences are made. Recent work proposed a method for learning English downward-entailing operators that requires access to a high-quality collection of 'negative polarity items' (NPIs). However, English is one of the very few languages for which such a list exists. We propose the first approach that can be applied to the many languages for which there is no pre-existing high-precision database of NPIs. As a case study, we apply our method to Romanian and show that our method yields good results. Also, we perform a cross-linguistic analysis that suggests interesting connections to some findings in linguistic typology.

For the sake of simplicity: Unsupervised extraction of lexical simplifications from Wikipedia

We report on work in progress on extracting lexical simplifications (e.g., "collaborate" -> "work together"), focusing on utilizing edit histories in Simple English Wikipedia for this task. We consider two main approaches: (1) deriving simplification probabilities via an edit model that accounts for a mixture of different operations, and (2) using metadata to focus on edits that are more likely to be simplification operations. We find our methods to outperform a reasonable baseline and yield many high-quality lexical simplifications not included in an independently-created manually prepared list.

How opinions are received by online communities: A case study on Amazon.com helpfulness votes

There are many on-line settings in which users publicly express opinions. A number of these offer mechanisms for other users to evaluate these opinions; a canonical example is Amazon.com, where reviews come with annotations like "26 of 32 people found the following review helpful." Opinion evaluation appears in many off-line settings as well, including market research and political campaigns. Reasoning about the evaluation of an opinion is fundamentally different from reasoning about the opinion itself: rather than asking, "What did Y think of X?", we are asking, "What did Z think of Y's opinion of X?" Here we develop a framework for analyzing and modeling opinion evaluation, using a large-scale collection of Amazon book reviews as a dataset. We find that the perceived helpfulness of a review depends not just on its content but also but also in subtle ways on how the expressed evaluation relates to other evaluations of the same product. As part of our approach, we develop novel methods that take advantage of the phenomenon of review "plagiarism" to control for the effects of text in opinion evaluation, and we provide a simple and natural mathematical model consistent with our findings. Our analysis also allows us to distinguish among the predictions of competing theories from sociology and social psychology, and to discover unexpected differences in the collective opinion-evaluation behavior of user populations from different countries.

Without a 'doubt'? Unsupervised discovery of downward-entailing operators

An important part of textual inference is making deductions involving monotonicity, that is, determining whether a given assertion entails restrictions or relaxations of that assertion. For instance, the statement 'We know the epidemic spread quickly' does not entail 'We know the epidemic spread quickly via fleas', but 'We doubt the epidemic spread quickly' entails 'We doubt the epidemic spread quickly via fleas'. Here, we present the first algorithm for the challenging lexical-semantics problem of learning linguistic constructions that, like 'doubt', are downward entailing (DE). Our algorithm is unsupervised, resource-lean, and effective, accurately recovering many DE operators that are missing from the hand-constructed lists that textual-inference systems currently use.