SARM: LLM-Augmented Semantic Anchor for End-to-End Live-Streaming Ranking

Large-scale live-streaming recommendation requires precise modeling of non-stationary content semantics under strict real-time serving constraints. In industrial deployment, two common approaches exhibit fundamental limitations: discrete semantic abstractions sacrifice descriptive precision through clustering, while dense multimodal embeddings are extracted independently and remain weakly aligned with ranking optimization, limiting fine-grained content-aware ranking. To address these limitations, we propose \textbf{SARM}, an end-to-end ranking architecture that integrates natural-language semantic anchors directly into ranking optimization, enabling fine-grained author representations conditioned on multimodal content. Each semantic anchor is represented as learnable text tokens jointly optimized with ranking features, allowing the model to adapt content descriptions to ranking objectives. A lightweight dual-token gated design captures domain-specific live-streaming semantics, while an asymmetric deployment strategy preserves low-latency online training and serving. Extensive offline evaluation and large-scale A/B tests show consistent improvements over production baselines. SARM is fully deployed and serves over 400 million users daily.

QARM V2: Quantitative Alignment Multi-Modal Recommendation for Reasoning User Sequence Modeling

With the evolution of large language models (LLMs), there is growing interest in leveraging their rich semantic understanding to enhance industrial recommendation systems (RecSys). Traditional RecSys relies on ID-based embeddings for user sequence modeling in the General Search Unit (GSU) and Exact Search Unit (ESU) paradigm, which suffers from low information density, knowledge isolation, and weak generalization ability. While LLMs offer complementary strengths with dense semantic representations and strong generalization, directly applying LLM embeddings to RecSys faces critical challenges: representation unmatch with business objectives and representation unlearning end-to-end with downstream tasks. In this paper, we present QARM V2, a unified framework that bridges LLM semantic understanding with RecSys business requirements for user sequence modeling.