Tuning Language Models for Robust Prediction of Diverse User Behaviors

Predicting user behavior is essential for intelligent assistant services, yet deep learning models often struggle to capture long-tailed behaviors. Large language models (LLMs), with their pretraining on vast corpora containing rich behavioral knowledge, offer promise. However, existing fine-tuning approaches tend to overfit to frequent ``anchor'' behaviors, reducing their ability to predict less common ``tail'' behaviors. In this paper, we introduce BehaviorLM, a progressive fine-tuning approach that addresses this issue. In the first stage, LLMs are fine-tuned on anchor behaviors while preserving general behavioral knowledge. In the second stage, fine-tuning uses a balanced subset of all behaviors based on sample difficulty to improve tail behavior predictions without sacrificing anchor performance. Experimental results on two real-world datasets demonstrate that BehaviorLM robustly predicts both anchor and tail behaviors and effectively leverages LLM behavioral knowledge to master tail behavior prediction with few-shot examples.

BehaveGPT: A Foundation Model for Large-scale User Behavior Modeling

In recent years, foundational models have revolutionized the fields of language and vision, demonstrating remarkable abilities in understanding and generating complex data; however, similar advances in user behavior modeling have been limited, largely due to the complexity of behavioral data and the challenges involved in capturing intricate temporal and contextual relationships in user activities. To address this, we propose BehaveGPT, a foundational model designed specifically for large-scale user behavior prediction. Leveraging transformer-based architecture and a novel pretraining paradigm, BehaveGPT is trained on vast user behavior datasets, allowing it to learn complex behavior patterns and support a range of downstream tasks, including next behavior prediction, long-term generation, and cross-domain adaptation. Our approach introduces the DRO-based pretraining paradigm tailored for user behavior data, which improves model generalization and transferability by equitably modeling both head and tail behaviors. Extensive experiments on real-world datasets demonstrate that BehaveGPT outperforms state-of-the-art baselines, achieving more than a 10% improvement in macro and weighted recall, showcasing its ability to effectively capture and predict user behavior. Furthermore, we measure the scaling law in the user behavior domain for the first time on the Honor dataset, providing insights into how model performance scales with increased data and parameter sizes.