OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework

Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose \textbf{OneSearch-V2}, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching limitations of direct inference; (2) a reasoning-internalized self-distillation training pipeline, which uncovers users' potential yet precise e-commerce intentions beyond log-fitting through implicit in-context learning; (3) a behavior preference alignment optimization system, which mitigates reward hacking arising from the single conversion metric, and addresses personal preference via direct user feedback. Extensive offline evaluations demonstrate OneSearch-V2's strong query recognition and user profiling capabilities. Online A/B tests further validate its business effectiveness, yielding +3.98\% item CTR, +3.05\% buyer conversion rate, and +2.11\% order volume. Manual evaluation further confirms gains in search experience quality, with +1.65\% in page good rate and +1.37\% in query-item relevance. More importantly, OneSearch-V2 effectively mitigates common search system issues such as information bubbles and long-tail sparsity, without incurring additional inference costs or serving latency.

UniSearch: Rethinking Search System with a Unified Generative Architecture

Modern search systems play a crucial role in facilitating information acquisition. Traditional search engines typically rely on a cascaded architecture, where results are retrieved through recall, pre-ranking, and ranking stages. The complexity of designing and maintaining multiple modules makes it difficult to achieve holistic performance gains. Recent advances in generative recommendation have motivated the exploration of unified generative search as an alternative. However, existing approaches are not genuinely end-to-end: they typically train an item encoder to tokenize candidates first and then optimize a generator separately, leading to objective inconsistency and limited generalization. To address these limitations, we propose UniSearch, a unified generative search framework for Kuaishou Search. UniSearch replaces the cascaded pipeline with an end-to-end architecture that integrates a Search Generator and a Video Encoder. The Generator produces semantic identifiers of relevant items given a user query, while the Video Encoder learns latent item embeddings and provides their tokenized representations. A unified training framework jointly optimizes both components, enabling mutual enhancement and improving representation quality and generation accuracy. Furthermore, we introduce Search Preference Optimization (SPO), which leverages a reward model and real user feedback to better align generation with user preferences. Extensive experiments on industrial-scale datasets, together with online A/B testing in both short-video and live search scenarios, demonstrate the strong effectiveness and deployment potential of UniSearch. Notably, its deployment in live search yields the largest single-experiment improvement in recent years of our product's history, highlighting its practical value for real-world applications.

LLM4PR: Improving Post-Ranking in Search Engine with Large Language Models

Alongside the rapid development of Large Language Models (LLMs), there has been a notable increase in efforts to integrate LLM techniques in information retrieval (IR) and search engines (SE). Recently, an additional post-ranking stage is suggested in SE to enhance user satisfaction in practical applications. Nevertheless, research dedicated to enhancing the post-ranking stage through LLMs remains largely unexplored. In this study, we introduce a novel paradigm named Large Language Models for Post-Ranking in search engine (LLM4PR), which leverages the capabilities of LLMs to accomplish the post-ranking task in SE. Concretely, a Query-Instructed Adapter (QIA) module is designed to derive the user/item representation vectors by incorporating their heterogeneous features. A feature adaptation step is further introduced to align the semantics of user/item representations with the LLM. Finally, the LLM4PR integrates a learning to post-rank step, leveraging both a main task and an auxiliary task to fine-tune the model to adapt the post-ranking task. Experiment studies demonstrate that the proposed framework leads to significant improvements and exhibits state-of-the-art performance compared with other alternatives.