OneRank: Unified Transformer-Native Ranking Architecture for Multi-Task Recommendation

Multi-task learning (MTL) is essential in recommender systems to enable complementary learning among diverse user feedback. While modern industrial practices have shifted from DNNs to Transformer-centric architectures to strengthen sequence modeling and scaling capacity, they still decouple feature encoding from multi-task prediction, treating the Transformer as a task-agnostic encoder. This design fundamentally limits the performance and scalability by (1) creating an information bottleneck under heterogeneous task objectives, (2) inducing gradient interference that leads to the seesaw phenomenon, and (3) forcing a dataflow transition in which attention-based, context-adaptive representation learning is converted to static feed-forward task prediction with incompatible information read-write dynamics. We propose OneRank, a Transformer-native multi-task ranking framework that eliminates encoder-predictor separation and introduces task-private channels for forward representation learning and backward optimization, enabling task-specialized learning while reducing inter-task interference. In the forward pass, OneRank learns task-specific representations bottom-up through task-conditioned information selection, candidate-aware contextualization, and controlled cross-task interaction. In the backward pass, cross-task gradient detachment isolates task-private parameter updates from shared knowledge extraction modules, preventing negative transfer. We further replace static task-specific MLP scorers with dynamic matching-based scoring for context-aware personalized ranking. By internalizing multi-task reasoning within the Transformer stack, OneRank establishes a unified and scalable architectural paradigm. Offline and online experiments on large-scale industrial datasets show that OneRank significantly outperforms state-of-the-art baselines while maintaining computational efficiency.

Rethinking Generative Recommender Tokenizer: Recsys-Native Encoding and Semantic Quantization Beyond LLMs

Semantic ID (SID)-based recommendation is a promising paradigm for scaling sequential recommender systems, but existing methods largely follow a semantic-centric pipeline: item embeddings are learned from foundation models and discretized using generic quantization schemes. This design is misaligned with generative recommendation objectives: semantic embeddings are weakly coupled with collaborative prediction, and generic quantization is inefficient at reducing sequential uncertainty for autoregressive modeling. To address these, we propose ReSID, a recommendation-native, principled SID framework that rethinks representation learning and quantization from the perspective of information preservation and sequential predictability, without relying on LLMs. ReSID consists of two components: (i) Field-Aware Masked Auto-Encoding (FAMAE), which learns predictive-sufficient item representations from structured features, and (ii) Globally Aligned Orthogonal Quantization (GAOQ), which produces compact and predictable SID sequences by jointly reducing semantic ambiguity and prefix-conditional uncertainty. Theoretical analysis and extensive experiments across ten datasets show the effectiveness of ReSID. ReSID consistently outperforms strong sequential and SID-based generative baselines by an average of over 10%, while reducing tokenization cost by up to 122x. Code is available at https://github.com/FuCongResearchSquad/ReSID.