Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and infrastructure cost savings.

$AIR^2$ for Interaction Prediction

The 2021 Waymo Interaction Prediction Challenge introduced a problem of predicting the future trajectories and confidences of two interacting agents jointly. We developed a solution that takes an anchored marginal motion prediction model with rasterization and augments it to model agent interaction. We do this by predicting the joint confidences using a rasterized image that highlights the ego agent and the interacting agent. Our solution operates on the cartesian product space of the anchors; hence the $"^2"$ in $AIR^2$. Our model achieved the highest mAP (the primary metric) on the leaderboard.

QK Iteration: A Self-Supervised Representation Learning Algorithm for Image Similarity

Self-supervised representation learning is a fundamental problem in computer vision with many useful applications (e.g., image search, instance level recognition, copy detection). In this paper we present a new contrastive self-supervised representation learning algorithm in the context of Copy Detection in the 2021 Image Similarity Challenge hosted by Facebook AI Research. Previous work in contrastive self-supervised learning has identified the importance of being able to optimize representations while ``pushing'' against a large number of negative examples. Representative previous solutions either use large batches enabled by modern distributed training systems or maintain queues or memory banks holding recently evaluated representations while relaxing some consistency properties. We approach this problem from a new angle: We directly learn a query model and a key model jointly and push representations against a very large number (e.g., 1 million) of negative representations in each SGD step. We achieve this by freezing the backbone on one side and by alternating between a Q-optimization step and a K-optimization step. During the competition timeframe, our algorithms achieved a micro-AP score of 0.3401 on the Phase 1 leaderboard, significantly improving over the baseline $\mu$AP of 0.1556. On the final Phase 2 leaderboard, our model scored 0.1919, while the baseline scored 0.0526. Continued training yielded further improvement. We conducted an empirical study to compare the proposed approach with a SimCLR style strategy where the negative examples are taken from the batch only. We found that our method ($\mu$AP of 0.3403) significantly outperforms this SimCLR-style baseline ($\mu$AP of 0.2001).