Generative Recommendation for Large-Scale Advertising

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

MGS3: A Multi-Granularity Self-Supervised Code Search Framework

In the pursuit of enhancing software reusability and developer productivity, code search has emerged as a key area, aimed at retrieving code snippets relevant to functionalities based on natural language queries. Despite significant progress in self-supervised code pre-training utilizing the vast amount of code data in repositories, existing methods have primarily focused on leveraging contrastive learning to align natural language with function-level code snippets. These studies have overlooked the abundance of fine-grained (such as block-level and statement-level) code snippets prevalent within the function-level code snippets, which results in suboptimal performance across all levels of granularity. To address this problem, we first construct a multi-granularity code search dataset called MGCodeSearchNet, which contains 536K+ pairs of natural language and code snippets. Subsequently, we introduce a novel Multi-Granularity Self-Supervised contrastive learning code Search framework (MGS$^{3}$}). First, MGS$^{3}$ features a Hierarchical Multi-Granularity Representation module (HMGR), which leverages syntactic structural relationships for hierarchical representation and aggregates fine-grained information into coarser-grained representations. Then, during the contrastive learning phase, we endeavor to construct positive samples of the same granularity for fine-grained code, and introduce in-function negative samples for fine-grained code. Finally, we conduct extensive experiments on code search benchmarks across various granularities, demonstrating that the framework exhibits outstanding performance in code search tasks of multiple granularities. These experiments also showcase its model-agnostic nature and compatibility with existing pre-trained code representation models.

Towards Few-shot Self-explaining Graph Neural Networks

Recent advancements in Graph Neural Networks (GNNs) have spurred an upsurge of research dedicated to enhancing the explainability of GNNs, particularly in critical domains such as medicine. A promising approach is the self-explaining method, which outputs explanations along with predictions. However, existing self-explaining models require a large amount of training data, rendering them unavailable in few-shot scenarios. To address this challenge, in this paper, we propose a Meta-learned Self-Explaining GNN (MSE-GNN), a novel framework that generates explanations to support predictions in few-shot settings. MSE-GNN adopts a two-stage self-explaining structure, consisting of an explainer and a predictor. Specifically, the explainer first imitates the attention mechanism of humans to select the explanation subgraph, whereby attention is naturally paid to regions containing important characteristics. Subsequently, the predictor mimics the decision-making process, which makes predictions based on the generated explanation. Moreover, with a novel meta-training process and a designed mechanism that exploits task information, MSE-GNN can achieve remarkable performance on new few-shot tasks. Extensive experimental results on four datasets demonstrate that MSE-GNN can achieve superior performance on prediction tasks while generating high-quality explanations compared with existing methods. The code is publicly available at https://github.com/jypeng28/MSE-GNN.