E-VAds: An E-commerce Short Videos Understanding Benchmark for MLLMs

E-commerce short videos represent a high-revenue segment of the online video industry characterized by a goal-driven format and dense multi-modal signals. Current models often struggle with these videos because existing benchmarks focus primarily on general-purpose tasks and neglect the reasoning of commercial intent. In this work, we first propose a \textbf{multi-modal information density assessment framework} to quantify the complexity of this domain. Our evaluation reveals that e-commerce content exhibits substantially higher density across visual, audio, and textual modalities compared to mainstream datasets, establishing a more challenging frontier for video understanding. To address this gap, we introduce \textbf{E-commerce Video Ads Benchmark (E-VAds)}, which is the first benchmark specifically designed for e-commerce short video understanding. We curated 3,961 high-quality videos from Taobao covering a wide range of product categories and used a multi-agent system to generate 19,785 open-ended Q&A pairs. These questions are organized into two primary dimensions, namely Perception and Cognition and Reasoning, which consist of five distinct tasks. Finally, we develop \textbf{E-VAds-R1}, an RL-based reasoning model featuring a multi-grained reward design called \textbf{MG-GRPO}. This strategy provides smooth guidance for early exploration while creating a non-linear incentive for expert-level precision. Experimental results demonstrate that E-VAds-R1 achieves a 109.2% performance gain in commercial intent reasoning with only a few hundred training samples.

Flatten Long-Range Loss Landscapes for Cross-Domain Few-Shot Learning

Cross-domain few-shot learning (CDFSL) aims to acquire knowledge from limited training data in the target domain by leveraging prior knowledge transferred from source domains with abundant training samples. CDFSL faces challenges in transferring knowledge across dissimilar domains and fine-tuning models with limited training data. To address these challenges, we initially extend the analysis of loss landscapes from the parameter space to the representation space, which allows us to simultaneously interpret the transferring and fine-tuning difficulties of CDFSL models. We observe that sharp minima in the loss landscapes of the representation space result in representations that are hard to transfer and fine-tune. Moreover, existing flatness-based methods have limited generalization ability due to their short-range flatness. To enhance the transferability and facilitate fine-tuning, we introduce a simple yet effective approach to achieve long-range flattening of the minima in the loss landscape. This approach considers representations that are differently normalized as minima in the loss landscape and flattens the high-loss region in the middle by randomly sampling interpolated representations. We implement this method as a new normalization layer that replaces the original one in both CNNs and ViTs. This layer is simple and lightweight, introducing only a minimal number of additional parameters. Experimental results on 8 datasets demonstrate that our approach outperforms state-of-the-art methods in terms of average accuracy. Moreover, our method achieves performance improvements of up to 9\% compared to the current best approaches on individual datasets. Our code will be released.