Crafting Knowledge: Exploring the Creative Mechanisms of Chat-Based Search Engines

In the domain of digital information dissemination, search engines act as pivotal conduits linking information seekers with providers. The advent of chat-based search engines utilizing Large Language Models (LLMs) and Retrieval Augmented Generation (RAG), exemplified by Bing Chat, marks an evolutionary leap in the search ecosystem. They demonstrate metacognitive abilities in interpreting web information and crafting responses with human-like understanding and creativity. Nonetheless, the intricate nature of LLMs renders their "cognitive" processes opaque, challenging even their designers' understanding. This research aims to dissect the mechanisms through which an LLM-powered chat-based search engine, specifically Bing Chat, selects information sources for its responses. To this end, an extensive dataset has been compiled through engagements with New Bing, documenting the websites it cites alongside those listed by the conventional search engine. Employing natural language processing (NLP) techniques, the research reveals that Bing Chat exhibits a preference for content that is not only readable and formally structured, but also demonstrates lower perplexity levels, indicating a unique inclination towards text that is predictable by the underlying LLM. Further enriching our analysis, we procure an additional dataset through interactions with the GPT-4 based knowledge retrieval API, unveiling a congruent text preference between the RAG API and Bing Chat. This consensus suggests that these text preferences intrinsically emerge from the underlying language models, rather than being explicitly crafted by Bing Chat's developers. Moreover, our investigation documents a greater similarity among websites cited by RAG technologies compared to those ranked highest by conventional search engines.

Algorithmic Collusion or Competition: the Role of Platforms' Recommender Systems

Recent academic research has extensively examined algorithmic collusion resulting from the utilization of artificial intelligence (AI)-based dynamic pricing algorithms. Nevertheless, e-commerce platforms employ recommendation algorithms to allocate exposure to various products, and this important aspect has been largely overlooked in previous studies on algorithmic collusion. Our study bridges this important gap in the literature and examines how recommendation algorithms can determine the competitive or collusive dynamics of AI-based pricing algorithms. Specifically, two commonly deployed recommendation algorithms are examined: (i) a recommender system that aims to maximize the sellers' total profit (profit-based recommender system) and (ii) a recommender system that aims to maximize the demand for products sold on the platform (demand-based recommender system). We construct a repeated game framework that incorporates both pricing algorithms adopted by sellers and the platform's recommender system. Subsequently, we conduct experiments to observe price dynamics and ascertain the final equilibrium. Experimental results reveal that a profit-based recommender system intensifies algorithmic collusion among sellers due to its congruence with sellers' profit-maximizing objectives. Conversely, a demand-based recommender system fosters price competition among sellers and results in a lower price, owing to its misalignment with sellers' goals. Extended analyses suggest the robustness of our findings in various market scenarios. Overall, we highlight the importance of platforms' recommender systems in delineating the competitive structure of the digital marketplace, providing important insights for market participants and corresponding policymakers.

"Generate" the Future of Work through AI: Empirical Evidence from Online Labor Markets

With the advent of general-purpose Generative AI, the interest in discerning its impact on the labor market escalates. In an attempt to bridge the extant empirical void, we interpret the launch of ChatGPT as an exogenous shock, and implement a Difference-in-Differences (DID) approach to quantify its influence on text-related jobs and freelancers within an online labor marketplace. Our results reveal a significant decrease in transaction volume for gigs and freelancers directly exposed to ChatGPT. Additionally, this decline is particularly marked in units of relatively higher past transaction volume or lower quality standards. Yet, the negative effect is not universally experienced among service providers. Subsequent analyses illustrate that freelancers proficiently adapting to novel advancements and offering services that augment AI technologies can yield substantial benefits amidst this transformative period. Consequently, even though the advent of ChatGPT could conceivably substitute existing occupations, it also unfolds immense opportunities and carries the potential to reconfigure the future of work. This research contributes to the limited empirical repository exploring the profound influence of LLM-based generative AI on the labor market, furnishing invaluable insights for workers, job intermediaries, and regulatory bodies navigating this evolving landscape.