Uplift vs. predictive modeling: a theoretical analysis

Despite the growing popularity of machine-learning techniques in decision-making, the added value of causal-oriented strategies with respect to pure machine-learning approaches has rarely been quantified in the literature. These strategies are crucial for practitioners in various domains, such as marketing, telecommunications, health care and finance. This paper presents a comprehensive treatment of the subject, starting from firm theoretical foundations and highlighting the parameters that influence the performance of the uplift and predictive approaches. The focus of the paper is on a binary outcome case and a binary action, and the paper presents a theoretical analysis of uplift modeling, comparing it with the classical predictive approach. The main research contributions of the paper include a new formulation of the measure of profit, a formal proof of the convergence of the uplift curve to the measure of profit ,and an illustration, through simulations, of the conditions under which predictive approaches still outperform uplift modeling. We show that the mutual information between the features and the outcome plays a significant role, along with the variance of the estimators, the distribution of the potential outcomes and the underlying costs and benefits of the treatment and the outcome.

Learning continuous-valued treatment effects through representation balancing

Estimating the effects of treatments with an associated dose on an instance's outcome, the "dose response", is relevant in a variety of domains, from healthcare to business, economics, and beyond. Such effects, also known as continuous-valued treatment effects, are typically estimated from observational data, which may be subject to dose selection bias. This means that the allocation of doses depends on pre-treatment covariates. Previous studies have shown that conventional machine learning approaches fail to learn accurate individual estimates of dose responses under the presence of dose selection bias. In this work, we propose CBRNet, a causal machine learning approach to estimate an individual dose response from observational data. CBRNet adopts the Neyman-Rubin potential outcome framework and extends the concept of balanced representation learning for overcoming selection bias to continuous-valued treatments. Our work is the first to apply representation balancing in a continuous-valued treatment setting. We evaluate our method on a newly proposed benchmark. Our experiments demonstrate CBRNet's ability to accurately learn treatment effects under selection bias and competitive performance with respect to other state-of-the-art methods.

A Causal Perspective on Loan Pricing: Investigating the Impacts of Selection Bias on Identifying Bid-Response Functions

In lending, where prices are specific to both customers and products, having a well-functioning personalized pricing policy in place is essential to effective business making. Typically, such a policy must be derived from observational data, which introduces several challenges. While the problem of ``endogeneity'' is prominently studied in the established pricing literature, the problem of selection bias (or, more precisely, bid selection bias) is not. We take a step towards understanding the effects of selection bias by posing pricing as a problem of causal inference. Specifically, we consider the reaction of a customer to price a treatment effect. In our experiments, we simulate varying levels of selection bias on a semi-synthetic dataset on mortgage loan applications in Belgium. We investigate the potential of parametric and nonparametric methods for the identification of individual bid-response functions. Our results illustrate how conventional methods such as logistic regression and neural networks suffer adversely from selection bias. In contrast, we implement state-of-the-art methods from causal machine learning and show their capability to overcome selection bias in pricing data.

Timing Process Interventions with Causal Inference and Reinforcement Learning

The shift from the understanding and prediction of processes to their optimization offers great benefits to businesses and other organizations. Precisely timed process interventions are the cornerstones of effective optimization. Prescriptive process monitoring (PresPM) is the sub-field of process mining that concentrates on process optimization. The emerging PresPM literature identifies state-of-the-art methods, causal inference (CI) and reinforcement learning (RL), without presenting a quantitative comparison. Most experiments are carried out using historical data, causing problems with the accuracy of the methods' evaluations and preempting online RL. Our contribution consists of experiments on timed process interventions with synthetic data that renders genuine online RL and the comparison to CI possible, and allows for an accurate evaluation of the results. Our experiments reveal that RL's policies outperform those from CI and are more robust at the same time. Indeed, the RL policies approach perfect policies. Unlike CI, the unaltered online RL approach can be applied to other, more generic PresPM problems such as next best activity recommendations. Nonetheless, CI has its merits in settings where online learning is not an option.

Accounting For Informative Sampling When Learning to Forecast Treatment Outcomes Over Time

Machine learning (ML) holds great potential for accurately forecasting treatment outcomes over time, which could ultimately enable the adoption of more individualized treatment strategies in many practical applications. However, a significant challenge that has been largely overlooked by the ML literature on this topic is the presence of informative sampling in observational data. When instances are observed irregularly over time, sampling times are typically not random, but rather informative -- depending on the instance's characteristics, past outcomes, and administered treatments. In this work, we formalize informative sampling as a covariate shift problem and show that it can prohibit accurate estimation of treatment outcomes if not properly accounted for. To overcome this challenge, we present a general framework for learning treatment outcomes in the presence of informative sampling using inverse intensity-weighting, and propose a novel method, TESAR-CDE, that instantiates this framework using Neural CDEs. Using a simulation environment based on a clinical use case, we demonstrate the effectiveness of our approach in learning under informative sampling.

Client Recruitment for Federated Learning in ICU Length of Stay Prediction

Machine and deep learning methods for medical and healthcare applications have shown significant progress and performance improvement in recent years. These methods require vast amounts of training data which are available in the medical sector, albeit decentralized. Medical institutions generate vast amounts of data for which sharing and centralizing remains a challenge as the result of data and privacy regulations. The federated learning technique is well-suited to tackle these challenges. However, federated learning comes with a new set of open problems related to communication overhead, efficient parameter aggregation, client selection strategies and more. In this work, we address the step prior to the initiation of a federated network for model training, client recruitment. By intelligently recruiting clients, communication overhead and overall cost of training can be reduced without sacrificing predictive performance. Client recruitment aims at pre-excluding potential clients from partaking in the federation based on a set of criteria indicative of their eventual contributions to the federation. In this work, we propose a client recruitment approach using only the output distribution and sample size at the client site. We show how a subset of clients can be recruited without sacrificing model performance whilst, at the same time, significantly improving computation time. By applying the recruitment approach to the training of federated models for accurate patient Length of Stay prediction using data from 189 Intensive Care Units, we show how the models trained in federations made up from recruited clients significantly outperform federated models trained with the standard procedure in terms of predictive power and training time.

Fraud Analytics: A Decade of Research -- Organizing Challenges and Solutions in the Field

The literature on fraud analytics and fraud detection has seen a substantial increase in output in the past decade. This has led to a wide range of research topics and overall little organization of the many aspects of fraud analytical research. The focus of academics ranges from identifying fraudulent credit card payments to spotting illegitimate insurance claims. In addition, there is a wide range of methods and research objectives. This paper aims to provide an overview of fraud analytics in research and aims to more narrowly organize the discipline and its many subfields. We analyze a sample of almost 300 records on fraud analytics published between 2011 and 2020. In a systematic way, we identify the most prominent domains of application, challenges faced, performance metrics, and methods used. In addition, we build a framework for fraud analytical methods and propose a keywording strategy for future research. One of the key challenges in fraud analytics is access to public datasets. To further aid the community, we provide eight requirements for suitable data sets in research motivated by our research. We structure our sample of the literature in an online database. The database is available online for fellow researchers to investigate and potentially build upon.

Prescriptive maintenance with causal machine learning

Machine maintenance is a challenging operational problem, where the goal is to plan sufficient preventive maintenance to avoid machine failures and overhauls. Maintenance is often imperfect in reality and does not make the asset as good as new. Although a variety of imperfect maintenance policies have been proposed in the literature, these rely on strong assumptions regarding the effect of maintenance on the machine's condition, assuming the effect is (1) deterministic or governed by a known probability distribution, and (2) machine-independent. This work proposes to relax both assumptions by learning the effect of maintenance conditional on a machine's characteristics from observational data on similar machines using existing methodologies for causal inference. By predicting the maintenance effect, we can estimate the number of overhauls and failures for different levels of maintenance and, consequently, optimize the preventive maintenance frequency to minimize the total estimated cost. We validate our proposed approach using real-life data on more than 4,000 maintenance contracts from an industrial partner. Empirical results show that our novel, causal approach accurately predicts the maintenance effect and results in individualized maintenance schedules that are more accurate and cost-effective than supervised or non-individualized approaches.

A new perspective on classification: optimally allocating limited resources to uncertain tasks

A central problem in business concerns the optimal allocation of limited resources to a set of available tasks, where the payoff of these tasks is inherently uncertain. In credit card fraud detection, for instance, a bank can only assign a small subset of transactions to their fraud investigations team. Typically, such problems are solved using a classification framework, where the focus is on predicting task outcomes given a set of characteristics. Resources are then allocated to the tasks that are predicted to be the most likely to succeed. However, we argue that using classification to address task uncertainty is inherently suboptimal as it does not take into account the available capacity. Therefore, we first frame the problem as a type of assignment problem. Then, we present a novel solution using learning to rank by directly optimizing the assignment's expected profit given limited, stochastic capacity. This is achieved by optimizing a specific instance of the net discounted cumulative gain, a commonly used class of metrics in learning to rank. Empirically, we demonstrate that our new method achieves higher expected profit and expected precision compared to a classification approach for a wide variety of application areas and data sets. This illustrates the benefit of an integrated approach and of explicitly considering the available resources when learning a predictive model.

Weight-of-evidence 2.0 with shrinkage and spline-binning

In many practical applications, such as fraud detection, credit risk modeling or medical decision making, classification models for assigning instances to a predefined set of classes are required to be both precise as well as interpretable. Linear modeling methods such as logistic regression are often adopted, since they offer an acceptable balance between precision and interpretability. Linear methods, however, are not well equipped to handle categorical predictors with high-cardinality or to exploit non-linear relations in the data. As a solution, data preprocessing methods such as weight-of-evidence are typically used for transforming the predictors. The binning procedure that underlies the weight-of-evidence approach, however, has been little researched and typically relies on ad-hoc or expert driven procedures. The objective in this paper, therefore, is to propose a formalized, data-driven and powerful method. To this end, we explore the discretization of continuous variables through the binning of spline functions, which allows for capturing non-linear effects in the predictor variables and yields highly interpretable predictors taking only a small number of discrete values. Moreover, we extend upon the weight-of-evidence approach and propose to estimate the proportions using shrinkage estimators. Together, this offers an improved ability to exploit both non-linear and categorical predictors for achieving increased classification precision, while maintaining interpretability of the resulting model and decreasing the risk of overfitting. We present the results of a series of experiments in a fraud detection setting, which illustrate the effectiveness of the presented approach. We facilitate reproduction of the presented results and adoption of the proposed approaches by providing both the dataset and the code for implementing the experiments and the presented approach.