DeRes: Decoupling Residual Stability and Adaptivity for Scalable CTR Prediction

Transformer-based CTR models face a growing bottleneck at the residual connection: under Pre-Norm, early user-interest signals are diluted layer by layer; the identity skip cannot forget stale interests; and each layer sees only its immediate predecessor, losing long-range cross-layer dependencies. Recent attention-based residual variants (AttnRes) address parts of this in language models, but drop the protective identity skip and have not been tried in recommendation. Drawing on Dual Path Networks (DPN) and the HORNN view of residuals, we present DeRes, which routes each layer through two parallel paths -- an Identity residual path that preserves first-order feature reuse and gradient flow, and a Block Attention Residual path that attends over compressed outputs of all earlier blocks for high-order recall. A vector-wise gate decides, per hidden dimension, the weight given to each path. We further propose Pointwise AttnRes, replacing the Softmax in the cross-layer attention with SiLU so that multiple past blocks can be activated simultaneously and irrelevant ones receive negative (forgetting) weights -- better aligned with CTR's parallel multi-interest patterns. On a large-scale industrial dataset (331M interactions from a major social-media platform), Criteo (45M), and Avazu (40M), DeRes outperforms twelve baselines including OneTrans, TokenMixer-Large, UniMixer, mHC, and AttnRes, achieving up to +0.32% AUC at under 5% extra FLOPs. Beyond a single operating point, DeRes fits a markedly steeper compute-AUC scaling law (gamma=0.118 vs. 0.071 for OneTrans, a 1.66x gap), so an 8-layer DeRes matches a 16-layer OneTrans -- about 2x compute saving at equivalent AUC. Ablations confirm that the dual-path design outperforms either single path, Identity beats learnable residuals, and SiLU beats Softmax.

CapsID: Soft-Routed Variable-Length Semantic IDs for Generative Recommendation

Generative recommendation maps each item to a sequence of Semantic IDs (SIDs) and recasts retrieval as autoregressive token generation. In this paradigm the main bottleneck is the tokenizer rather than the Transformer: residual vector quantization with a hard nearest-neighbor assignment at every layer collapses multi-faceted item semantics at cluster boundaries and propagates early errors to later SID positions. A common workaround is to append a dense vector or attribute prefix to the SID, but this dual-representation design inflates inference cost and gives up the simplicity of a generative interface. We address the bottleneck at the tokenizer itself. CAPSID replaces hard residual quantization with capsule routing: at each layer an item probabilistically routes to several semantic capsules, the residual is updated by the routed reconstruction rather than by a single winning code, and the SID terminates once the active capsule's confidence is high enough. On top of CAPSID, SEMANTICBPE composes adjacent SID tokens into reusable subwords by combining their co-occurrence with their embedding compatibility. On Amazon Beauty, Sports, Toys, and a 35M-item proprietary industrial catalog, CAPSID+SEMANTICBPE improves Recall at 10 by 9.6% on average over ReSID, the strongest single-representation baseline, and matches or exceeds a COBRA-style sparse-dense system on every public benchmark while running at 51% of its inference latency. Ablations show that soft routing, iterative agreement, and confidence-driven length each contribute independently, and the gains are largest on tail items where boundary semantics dominate.

MI-DPG: Decomposable Parameter Generation Network Based on Mutual Information for Multi-Scenario Recommendation

Conversion rate (CVR) prediction models play a vital role in recommendation and advertising systems. Recent research on multi-scenario recommendation shows that learning a unified model to serve multiple scenarios is effective for improving overall performance. However, it remains challenging to improve model prediction performance across scenarios at low model parameter cost, and current solutions are hard to robustly model multi-scenario diversity. In this paper, we propose MI-DPG for the multi-scenario CVR prediction, which learns scenario-conditioned dynamic model parameters for each scenario in a more efficient and effective manner. Specifically, we introduce an auxiliary network to generate scenario-conditioned dynamic weighting matrices, which are obtained by combining decomposed scenario-specific and scenario-shared low-rank matrices with parameter efficiency. For each scene, weighting the backbone model parameters by the weighting matrix helps to specialize the model parameters for different scenarios. It can not only modulate the complete parameter space of the backbone model but also improve the model effectiveness. Furthermore, we design a mutual information regularization to enhance the diversity of model parameters across different scenarios by maximizing the mutual information between the scenario-aware input and the scene-conditioned dynamic weighting matrix. Experiments from three real-world datasets show that MI-DPG significantly outperforms previous multi-scenario recommendation models.