Leveraging Prompt-Based Large Language Models: Predicting Pandemic Health Decisions and Outcomes Through Social Media Language

We introduce a multi-step reasoning framework using prompt-based LLMs to examine the relationship between social media language patterns and trends in national health outcomes. Grounded in fuzzy-trace theory, which emphasizes the importance of gists of causal coherence in effective health communication, we introduce Role-Based Incremental Coaching (RBIC), a prompt-based LLM framework, to identify gists at-scale. Using RBIC, we systematically extract gists from subreddit discussions opposing COVID-19 health measures (Study 1). We then track how these gists evolve across key events (Study 2) and assess their influence on online engagement (Study 3). Finally, we investigate how the volume of gists is associated with national health trends like vaccine uptake and hospitalizations (Study 4). Our work is the first to empirically link social media linguistic patterns to real-world public health trends, highlighting the potential of prompt-based LLMs in identifying critical online discussion patterns that can form the basis of public health communication strategies.

GupShup: An Annotated Corpus for Abstractive Summarization of Open-Domain Code-Switched Conversations

Code-switching is the communication phenomenon where speakers switch between different languages during a conversation. With the widespread adoption of conversational agents and chat platforms, code-switching has become an integral part of written conversations in many multi-lingual communities worldwide. This makes it essential to develop techniques for summarizing and understanding these conversations. Towards this objective, we introduce abstractive summarization of Hindi-English code-switched conversations and develop the first code-switched conversation summarization dataset - GupShup, which contains over 6,831 conversations in Hindi-English and their corresponding human-annotated summaries in English and Hindi-English. We present a detailed account of the entire data collection and annotation processes. We analyze the dataset using various code-switching statistics. We train state-of-the-art abstractive summarization models and report their performances using both automated metrics and human evaluation. Our results show that multi-lingual mBART and multi-view seq2seq models obtain the best performances on the new dataset