Self-supervised Auxiliary Learning for Graph Neural Networks via Meta-Learning

In recent years, graph neural networks (GNNs) have been widely adopted in representation learning of graph-structured data and provided state-of-the-art performance in various application such as link prediction and node classification. Simultaneously, self-supervised learning has been studied to some extent to leverage rich unlabeled data in representation learning on graphs. However, employing self-supervision tasks as auxiliary tasks to assist a primary task has been less explored in the literature on graphs. In this paper, we propose a novel self-supervised auxiliary learning framework to effectively learn graph neural networks. Moreover, we design first a meta-path prediction as a self-supervised auxiliary task for heterogeneous graphs. Our method is learning to learn a primary task with various auxiliary tasks to improve generalization performance. The proposed method identifies an effective combination of auxiliary tasks and automatically balances them to improve the primary task. Our methods can be applied to any graph neural networks in a plug-in manner without manual labeling or additional data. Also, it can be extended to any other auxiliary tasks. Our experiments demonstrate that the proposed method consistently improves the performance of link prediction and node classification on heterogeneous graphs.

M2FN: Multi-step Modality Fusion for Advertisement Image Assessment

Assessing advertisements, specifically on the basis of user preferences and ad quality, is crucial to the marketing industry. Although recent studies have attempted to use deep neural networks for this purpose, these studies have not utilized image-related auxiliary attributes, which include embedded text frequently found in ad images. We, therefore, investigated the influence of these attributes on ad image preferences. First, we analyzed large-scale real-world ad log data and, based on our findings, proposed a novel multi-step modality fusion network (M2FN) that determines advertising images likely to appeal to user preferences. Our method utilizes auxiliary attributes through multiple steps in the network, which include conditional batch normalization-based low-level fusion and attention-based high-level fusion. We verified M2FN on the AVA dataset, which is widely used for aesthetic image assessment, and then demonstrated that M2FN can achieve state-of-the-art performance in preference prediction using a real-world ad dataset with rich auxiliary attributes.

Self-supervised Auxiliary Learning with Meta-paths for Heterogeneous Graphs

Graph neural networks have shown superior performance in a wide range of applications providing a powerful representation of graph-structured data. Recent works show that the representation can be further improved by auxiliary tasks. However, the auxiliary tasks for heterogeneous graphs, which contain rich semantic information with various types of nodes and edges, have less explored in the literature. In this paper, to learn graph neural networks on heterogeneous graphs we propose a novel self-supervised auxiliary learning method using meta-paths, which are composite relations of multiple edge types. Our proposed method is learning to learn a primary task by predicting meta-paths as auxiliary tasks. This can be viewed as a type of meta-learning. The proposed method can identify an effective combination of auxiliary tasks and automatically balance them to improve the primary task. Our methods can be applied to any graph neural networks in a plug-in manner without manual labeling or additional data. The experiments demonstrate that the proposed method consistently improves the performance of link prediction and node classification on heterogeneous graphs.

Which Strategies Matter for Noisy Label Classification? Insight into Loss and Uncertainty

Label noise is a critical factor that degrades the generalization performance of deep neural networks, thus leading to severe issues in real-world problems. Existing studies have employed strategies based on either loss or uncertainty to address noisy labels, and ironically some strategies contradict each other: emphasizing or discarding uncertain samples or concentrating on high or low loss samples. To elucidate how opposing strategies can enhance model performance and offer insights into training with noisy labels, we present analytical results on how loss and uncertainty values of samples change throughout the training process. From the in-depth analysis, we design a new robust training method that emphasizes clean and informative samples, while minimizing the influence of noise using both loss and uncertainty. We demonstrate the effectiveness of our method with extensive experiments on synthetic and real-world datasets for various deep learning models. The results show that our method significantly outperforms other state-of-the-art methods and can be used generally regardless of neural network architectures.

Multi-Manifold Learning for Large-scale Targeted Advertising System

Messenger advertisements (ads) give direct and personal user experience yielding high conversion rates and sales. However, people are skeptical about ads and sometimes perceive them as spam, which eventually leads to a decrease in user satisfaction. Targeted advertising, which serves ads to individuals who may exhibit interest in a particular advertising message, is strongly required. The key to the success of precise user targeting lies in learning the accurate user and ad representation in the embedding space. Most of the previous studies have limited the representation learning in the Euclidean space, but recent studies have suggested hyperbolic manifold learning for the distinct projection of complex network properties emerging from real-world datasets such as social networks, recommender systems, and advertising. We propose a framework that can effectively learn the hierarchical structure in users and ads on the hyperbolic space, and extend to the Multi-Manifold Learning. Our method constructs multiple hyperbolic manifolds with learnable curvatures and maps the representation of user and ad to each manifold. The origin of each manifold is set as the centroid of each user cluster. The user preference for each ad is estimated using the distance between two entities in the hyperbolic space, and the final prediction is determined by aggregating the values calculated from the learned multiple manifolds. We evaluate our method on public benchmark datasets and a large-scale commercial messenger system LINE, and demonstrate its effectiveness through improved performance.