Strategy-Aware Parameter-Efficient Adaptation for LLM-based Auto-Bidding

Advertising bidding has evolved from manual strategies to auto-bidding systems better adapted for large-scale, dynamic auction environments. While recent advances in Large Language Models (LLMs) offer strong reasoning for auto-bidding, existing methods suffer from shallow trajectory-text interactions and require costly fine-tuning, hindering the efficient use of pretrained knowledge under diverse constraints. To address these challenges, we propose SAGE, a novel Strategy-aware Auto-bidding framework Guided by LLMs for Efficient bidding. SAGE introduces a parameter-efficient multi-modal alignment framework for constrained auto-bidding with LLMs. Specifically, SAGE comprises three key components: (i) the position augmentation module adopts temporal-semantic positional embeddings to effectively capture the intrinsic dynamics and semantic structures; (ii) the text alignment module leverages gated cross-attention to align the embedding spaces of trajectory and text modalities, enabling effective multi-modal fusion while alleviating the computational overhead caused by long trajectories; (iii) the constraint-gated LoRA module employs constraints as routing signals, activating only a small subset of experts to adapt the behavior of a frozen LLM efficiently. Extensive experiments on large-scale auto-bidding benchmark demonstrate that SAGE consistently achieves superior performance while tuning less than 10% of the trainable parameters required by full fine-tuning. Ablation studies further validate the critical contribution of each component to the framework's overall performance.

MMGPL: Multimodal Medical Data Analysis with Graph Prompt Learning

Prompt learning has demonstrated impressive efficacy in the fine-tuning of multimodal large models to a wide range of downstream tasks. Nonetheless, applying existing prompt learning methods for the diagnosis of neurological disorder still suffers from two issues: (i) existing methods typically treat all patches equally, despite the fact that only a small number of patches in neuroimaging are relevant to the disease, and (ii) they ignore the structural information inherent in the brain connection network which is crucial for understanding and diagnosing neurological disorders. To tackle these issues, we introduce a novel prompt learning model by learning graph prompts during the fine-tuning process of multimodal large models for diagnosing neurological disorders. Specifically, we first leverage GPT-4 to obtain relevant disease concepts and compute semantic similarity between these concepts and all patches. Secondly, we reduce the weight of irrelevant patches according to the semantic similarity between each patch and disease-related concepts. Moreover, we construct a graph among tokens based on these concepts and employ a graph convolutional network layer to extract the structural information of the graph, which is used to prompt the pre-trained multimodal large models for diagnosing neurological disorders. Extensive experiments demonstrate that our method achieves superior performance for neurological disorder diagnosis compared with state-of-the-art methods and validated by clinicians.