CanniUplift: A Holistic Framework for Mitigating Seller and Incentive Cannibalization in E-commerce Uplift Modeling

Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE). However, traditional models often fail in complex multi-seller environments with violations of the Stable Unit Treatment Value Assumption (SUTVA). We identify two critical challenges: Seller-level Cannibalization, where incentives shift expenditure between shops without growing the platform, and Incentive-level Cannibalization, where organic conversions or alternative rewards introduce significant noise into incrementality estimation. In this paper, we propose CanniUplift, a unified framework to mitigate these dual-source cannibalization effects. Specifically, we design Platform-level Global Alignment (PGA) to capture cross-shop substitution through global GMV consistency constraints. To tackle incentive-driven noise, we introduce Redemption-based Decomposition Denoising (RDD), which uses redemption behavior to decompose treated outcomes and reduce attribution noise within an entire-space framework. Furthermore, a Treat-Attention mechanism is designed to model intricate interactions between users' historical behaviors and current treatment options. Extensive experiments on both synthetic and large-scale industrial datasets demonstrate that CanniUplift significantly outperforms state-of-the-art baselines. Ablation studies confirm that the integration of PGA and RDD consistently improves wAUUC and wQINI. Successfully deployed online, our framework achieved a 4.08% relative increase in platform-wide incremental GMV (Delta GMV) over the production baseline and improved ROI in online A/B tests, proving effective in driving global platform growth.

Thermal3D-GS: Physics-induced 3D Gaussians for Thermal Infrared Novel-view Synthesis

Novel-view synthesis based on visible light has been extensively studied. In comparison to visible light imaging, thermal infrared imaging offers the advantage of all-weather imaging and strong penetration, providing increased possibilities for reconstruction in nighttime and adverse weather scenarios. However, thermal infrared imaging is influenced by physical characteristics such as atmospheric transmission effects and thermal conduction, hindering the precise reconstruction of intricate details in thermal infrared scenes, manifesting as issues of floaters and indistinct edge features in synthesized images. To address these limitations, this paper introduces a physics-induced 3D Gaussian splatting method named Thermal3D-GS. Thermal3D-GS begins by modeling atmospheric transmission effects and thermal conduction in three-dimensional media using neural networks. Additionally, a temperature consistency constraint is incorporated into the optimization objective to enhance the reconstruction accuracy of thermal infrared images. Furthermore, to validate the effectiveness of our method, the first large-scale benchmark dataset for this field named Thermal Infrared Novel-view Synthesis Dataset (TI-NSD) is created. This dataset comprises 20 authentic thermal infrared video scenes, covering indoor, outdoor, and UAV(Unmanned Aerial Vehicle) scenarios, totaling 6,664 frames of thermal infrared image data. Based on this dataset, this paper experimentally verifies the effectiveness of Thermal3D-GS. The results indicate that our method outperforms the baseline method with a 3.03 dB improvement in PSNR and significantly addresses the issues of floaters and indistinct edge features present in the baseline method. Our dataset and codebase will be released in \href{https://github.com/mzzcdf/Thermal3DGS}{\textcolor{red}{Thermal3DGS}}.