CogRec: Structure-Cognitive Fast-and-Slow Reasoning for Generative Recommendation

Semantic-ID-based generative recommendation represents each item as a hierarchical discrete token sequence and reformulates next-item prediction as constrained sequence generation. Existing methods, however, mainly use Semantic IDs as target sequences to be memorized, leaving the hierarchy, intra-layer relations, and item neighborhoods underused as an explicit reasoning space. Explicit reasoning-enhanced generative methods often produce a natural-language rationale before the item identifier, but this rationale is only weakly coupled with the discrete SID space in which the final prediction is made. We propose CogRec, a structure-cognitive fast-and-slow reasoning framework that grounds intermediate reasoning in the same SID topology used for target generation. CogRec augments the vertical SID hierarchy with intra-layer semantic graphs and item-level neighborhoods, and introduces SID Routing to represent recommendation reasoning through layer-wise Match, LateralJump, and Explore operations. Exact matching implements fast semantic localization, whereas lateral and exploratory operations instantiate slower structural navigation. A supervised multi-stage pipeline aligns the newly introduced SID tokens, establishes direct SID generation, and trains natural-language and SID-routing reasoning branches from a shared checkpoint under the same trie-constrained output space. Experiments on three public sequential-recommendation benchmarks show that SID Routing improves its corresponding direct-generation, indicate that structure-grounded reasoning is most useful when prefix matching is insufficient but learnable SID-space transitions remain available, whereas long or weakly supported routes introduce additional decoding cost and accumulated errors. Code is available at https://github.com/caskcsg/CogRec

Can We Steer the Black-Box? Towards Controllability-Centric Evaluation of Recommender Systems with Collaborative Agents

Recommender systems operate as Black-Boxes, leaving users and regulators unable to steer their outputs toward specific intentions or audit their behavior. This lack of controllability, defined as the system's ability to respond to explicit guidance, remains an unaddressed dimension in existing evaluation paradigms. To fill this gap, we propose CtrlBench-Rec, a collaborative multi-agent framework for systematic assessment of controllability. We formalize three fundamental tasks: target content discovery, interest profile shaping, and popularity bias mitigation, which together measure steerability from explicit commands to implicit representation steering and finally to overcoming algorithmic biases.Extensive experiments on real-world datasets and multiple recommendation models demonstrate that our framework effectively quantifies controllability and exposes critical system bottlenecks, most notably persistent resistance to guiding long tail content. CtrlBench-Rec provides the first standardized toolkit for controllable recommendation research, algorithmic auditing, and user empowerment. Our code is released on https://github.com/caskcsg/CtrlBenchRec.

HoloRec: Holistic Encoding and Interleaved Reasoning for Generative Recommendation

Generative recommendation models that formulate the task as sequence generation overcome the objective fragmentation problem of traditional cascade architectures, yet existing approaches still suffer from flat semantic representations lacking hierarchical structure for multi-step reasoning and an externally constructed chain-of-thought (CoT) that requires expensive annotations and remains disconnected from the generation objective. We propose HoloRec, an endogenous chain-of-thought recommendation mechanism that unifies representation, reasoning, and generation by constructing a hierarchical semantic encoding matrix via multi-granularity nested residual quantization optimized by a holistic reconstruction loss. HoloRec supports two inference modes: a non-thinking mode that uses lightweight multi-granularity supervised alignment for fast prediction, and a thinking mode that employs an interleaved reasoning scheme to generate CoT steps on the fly, directly embedding reasoning into the generation process without external data. Experiments on multiple public recommendation datasets demonstrate that HoloRec consistently outperforms baselines, with especially significant gains in sparse scenarios, and the thinking mode achieves better accuracy than the non-thinking mode with only modest inference overhead.