FAN: Fatigue-Aware Network for Click-Through Rate Prediction in E-commerce Recommendation

Since clicks usually contain heavy noise, increasing research efforts have been devoted to modeling implicit negative user behaviors (i.e., non-clicks). However, they either rely on explicit negative user behaviors (e.g., dislikes) or simply treat non-clicks as negative feedback, failing to learn negative user interests comprehensively. In such situations, users may experience fatigue because of seeing too many similar recommendations. In this paper, we propose Fatigue-Aware Network (FAN), a novel CTR model that directly perceives user fatigue from non-clicks. Specifically, we first apply Fourier Transformation to the time series generated from non-clicks, obtaining its frequency spectrum which contains comprehensive information about user fatigue. Then the frequency spectrum is modulated by category information of the target item to model the bias that both the upper bound of fatigue and users' patience is different for different categories. Moreover, a gating network is adopted to model the confidence of user fatigue and an auxiliary task is designed to guide the learning of user fatigue, so we can obtain a well-learned fatigue representation and combine it with user interests for the final CTR prediction. Experimental results on real-world datasets validate the superiority of FAN and online A/B tests also show FAN outperforms representative CTR models significantly.

Prototypical Contrastive Learning and Adaptive Interest Selection for Candidate Generation in Recommendations

Deep Candidate Generation plays an important role in large-scale recommender systems. It takes user history behaviors as inputs and learns user and item latent embeddings for candidate generation. In the literature, conventional methods suffer from two problems. First, a user has multiple embeddings to reflect various interests, and such number is fixed. However, taking into account different levels of user activeness, a fixed number of interest embeddings is sub-optimal. For example, for less active users, they may need fewer embeddings to represent their interests compared to active users. Second, the negative samples are often generated by strategies with unobserved supervision, and similar items could have different labels. Such a problem is termed as class collision. In this paper, we aim to advance the typical two-tower DNN candidate generation model. Specifically, an Adaptive Interest Selection Layer is designed to learn the number of user embeddings adaptively in an end-to-end way, according to the level of their activeness. Furthermore, we propose a Prototypical Contrastive Learning Module to tackle the class collision problem introduced by negative sampling. Extensive experimental evaluations show that the proposed scheme remarkably outperforms competitive baselines on multiple benchmarks.