Fair Deepfake Detectors Can Generalize

Deepfake detection models face two critical challenges: generalization to unseen manipulations and demographic fairness among population groups. However, existing approaches often demonstrate that these two objectives are inherently conflicting, revealing a trade-off between them. In this paper, we, for the first time, uncover and formally define a causal relationship between fairness and generalization. Building on the back-door adjustment, we show that controlling for confounders (data distribution and model capacity) enables improved generalization via fairness interventions. Motivated by this insight, we propose Demographic Attribute-insensitive Intervention Detection (DAID), a plug-and-play framework composed of: i) Demographic-aware data rebalancing, which employs inverse-propensity weighting and subgroup-wise feature normalization to neutralize distributional biases; and ii) Demographic-agnostic feature aggregation, which uses a novel alignment loss to suppress sensitive-attribute signals. Across three cross-domain benchmarks, DAID consistently achieves superior performance in both fairness and generalization compared to several state-of-the-art detectors, validating both its theoretical foundation and practical effectiveness.

Learning Real Facial Concepts for Independent Deepfake Detection

Deepfake detection models often struggle with generalization to unseen datasets, manifesting as misclassifying real instances as fake in target domains. This is primarily due to an overreliance on forgery artifacts and a limited understanding of real faces. To address this challenge, we propose a novel approach RealID to enhance generalization by learning a comprehensive concept of real faces while assessing the probabilities of belonging to the real and fake classes independently. RealID comprises two key modules: the Real Concept Capture Module (RealC2) and the Independent Dual-Decision Classifier (IDC). With the assistance of a MultiReal Memory, RealC2 maintains various prototypes for real faces, allowing the model to capture a comprehensive concept of real class. Meanwhile, IDC redefines the classification strategy by making independent decisions based on the concept of the real class and the presence of forgery artifacts. Through the combined effect of the above modules, the influence of forgery-irrelevant patterns is alleviated, and extensive experiments on five widely used datasets demonstrate that RealID significantly outperforms existing state-of-the-art methods, achieving a 1.74% improvement in average accuracy.

DATA: Multi-Disentanglement based Contrastive Learning for Open-World Semi-Supervised Deepfake Attribution

Deepfake attribution (DFA) aims to perform multiclassification on different facial manipulation techniques, thereby mitigating the detrimental effects of forgery content on the social order and personal reputations. However, previous methods focus only on method-specific clues, which easily lead to overfitting, while overlooking the crucial role of common forgery features. Additionally, they struggle to distinguish between uncertain novel classes in more practical open-world scenarios. To address these issues, in this paper we propose an innovative multi-DisentAnglement based conTrastive leArning framework, DATA, to enhance the generalization ability on novel classes for the open-world semi-supervised deepfake attribution (OSS-DFA) task. Specifically, since all generation techniques can be abstracted into a similar architecture, DATA defines the concept of 'Orthonormal Deepfake Basis' for the first time and utilizes it to disentangle method-specific features, thereby reducing the overfitting on forgery-irrelevant information. Furthermore, an augmented-memory mechanism is designed to assist in novel class discovery and contrastive learning, which aims to obtain clear class boundaries for the novel classes through instance-level disentanglements. Additionally, to enhance the standardization and discrimination of features, DATA uses bases contrastive loss and center contrastive loss as auxiliaries for the aforementioned modules. Extensive experimental evaluations show that DATA achieves state-of-the-art performance on the OSS-DFA benchmark, e.g., there are notable accuracy improvements in 2.55% / 5.7% under different settings, compared with the existing methods.

FractalForensics: Proactive Deepfake Detection and Localization via Fractal Watermarks

Proactive Deepfake detection via robust watermarks has been raised ever since passive Deepfake detectors encountered challenges in identifying high-quality synthetic images. However, while demonstrating reasonable detection performance, they lack localization functionality and explainability in detection results. Additionally, the unstable robustness of watermarks can significantly affect the detection performance accordingly. In this study, we propose novel fractal watermarks for proactive Deepfake detection and localization, namely FractalForensics. Benefiting from the characteristics of fractals, we devise a parameter-driven watermark generation pipeline that derives fractal-based watermarks and conducts one-way encryption regarding the parameters selected. Subsequently, we propose a semi-fragile watermarking framework for watermark embedding and recovery, trained to be robust against benign image processing operations and fragile when facing Deepfake manipulations in a black-box setting. Meanwhile, we introduce an entry-to-patch strategy that implicitly embeds the watermark matrix entries into image patches at corresponding positions, achieving localization of Deepfake manipulations. Extensive experiments demonstrate satisfactory robustness and fragility of our approach against common image processing operations and Deepfake manipulations, outperforming state-of-the-art semi-fragile watermarking algorithms and passive detectors for Deepfake detection. Furthermore, by highlighting the areas manipulated, our method provides explainability for the proactive Deepfake detection results.