External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Supporting Massive DLRM Inference Through Software Defined Memory

Deep Learning Recommendation Models (DLRM) are widespread, account for a considerable data center footprint, and grow by more than 1.5x per year. With model size soon to be in terabytes range, leveraging Storage ClassMemory (SCM) for inference enables lower power consumption and cost. This paper evaluates the major challenges in extending the memory hierarchy to SCM for DLRM, and presents different techniques to improve performance through a Software Defined Memory. We show how underlying technologies such as Nand Flash and 3DXP differentiate, and relate to real world scenarios, enabling from 5% to 29% power savings.