AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

iHAS: Instance-wise Hierarchical Architecture Search for Deep Learning Recommendation Models

Current recommender systems employ large-sized embedding tables with uniform dimensions for all features, leading to overfitting, high computational cost, and suboptimal generalizing performance. Many techniques aim to solve this issue by feature selection or embedding dimension search. However, these techniques typically select a fixed subset of features or embedding dimensions for all instances and feed all instances into one recommender model without considering heterogeneity between items or users. This paper proposes a novel instance-wise Hierarchical Architecture Search framework, iHAS, which automates neural architecture search at the instance level. Specifically, iHAS incorporates three stages: searching, clustering, and retraining. The searching stage identifies optimal instance-wise embedding dimensions across different field features via carefully designed Bernoulli gates with stochastic selection and regularizers. After obtaining these dimensions, the clustering stage divides samples into distinct groups via a deterministic selection approach of Bernoulli gates. The retraining stage then constructs different recommender models, each one designed with optimal dimensions for the corresponding group. We conduct extensive experiments to evaluate the proposed iHAS on two public benchmark datasets from a real-world recommender system. The experimental results demonstrate the effectiveness of iHAS and its outstanding transferability to widely-used deep recommendation models.