Multi-agents based User Values Mining for Recommendation

Recommender systems have rapidly evolved and become integral to many online services. However, existing systems sometimes produce unstable and unsatisfactory recommendations that fail to align with users' fundamental and long-term preferences. This is because they primarily focus on extracting shallow and short-term interests from user behavior data, which is inherently dynamic and challenging to model. Unlike these transient interests, user values are more stable and play a crucial role in shaping user behaviors, such as purchasing items and consuming content. Incorporating user values into recommender systems can help stabilize recommendation performance and ensure results better reflect users' latent preferences. However, acquiring user values is typically difficult and costly. To address this challenge, we leverage the strong language understanding, zero-shot inference, and generalization capabilities of Large Language Models (LLMs) to extract user values from users' historical interactions. Unfortunately, direct extraction using LLMs presents several challenges such as length constraints and hallucination. To overcome these issues, we propose ZOOM, a zero-shot multi-LLM collaborative framework for effective and accurate user value extraction. In ZOOM, we apply text summarization techniques to condense item content while preserving essential meaning. To mitigate hallucinations, ZOOM introduces two specialized agent roles: evaluators and supervisors, to collaboratively generate accurate user values. Extensive experiments on two widely used recommendation datasets with two state-of-the-art recommendation models demonstrate the effectiveness and generalization of our framework in automatic user value mining and recommendation performance improvement.

Adversarial Item Promotion on Visually-Aware Recommender Systems by Guided Diffusion

Visually-aware recommender systems have found widespread application in domains where visual elements significantly contribute to the inference of users' potential preferences. While the incorporation of visual information holds the promise of enhancing recommendation accuracy and alleviating the cold-start problem, it is essential to point out that the inclusion of item images may introduce substantial security challenges. Some existing works have shown that the item provider can manipulate item exposure rates to its advantage by constructing adversarial images. However, these works cannot reveal the real vulnerability of visually-aware recommender systems because (1) The generated adversarial images are markedly distorted, rendering them easily detectable by human observers; (2) The effectiveness of the attacks is inconsistent and even ineffective in some scenarios. To shed light on the real vulnerabilities of visually-aware recommender systems when confronted with adversarial images, this paper introduces a novel attack method, IPDGI (Item Promotion by Diffusion Generated Image). Specifically, IPDGI employs a guided diffusion model to generate adversarial samples designed to deceive visually-aware recommender systems. Taking advantage of accurately modeling benign images' distribution by diffusion models, the generated adversarial images have high fidelity with original images, ensuring the stealth of our IPDGI. To demonstrate the effectiveness of our proposed methods, we conduct extensive experiments on two commonly used e-commerce recommendation datasets (Amazon Beauty and Amazon Baby) with several typical visually-aware recommender systems. The experimental results show that our attack method has a significant improvement in both the performance of promoting the long-tailed (i.e., unpopular) items and the quality of generated adversarial images.