When Tom Eats Kimchi: Evaluating Cultural Bias of Multimodal Large Language Models in Cultural Mixture Contexts

In a highly globalized world, it is important for multi-modal large language models (MLLMs) to recognize and respond correctly to mixed-cultural inputs. For example, a model should correctly identify kimchi (Korean food) in an image both when an Asian woman is eating it, as well as an African man is eating it. However, current MLLMs show an over-reliance on the visual features of the person, leading to misclassification of the entities. To examine the robustness of MLLMs to different ethnicity, we introduce MixCuBe, a cross-cultural bias benchmark, and study elements from five countries and four ethnicities. Our findings reveal that MLLMs achieve both higher accuracy and lower sensitivity to such perturbation for high-resource cultures, but not for low-resource cultures. GPT-4o, the best-performing model overall, shows up to 58% difference in accuracy between the original and perturbed cultural settings in low-resource cultures. Our dataset is publicly available at: https://huggingface.co/datasets/kyawyethu/MixCuBe.

Diffusion Models Through a Global Lens: Are They Culturally Inclusive?

Text-to-image diffusion models have recently enabled the creation of visually compelling, detailed images from textual prompts. However, their ability to accurately represent various cultural nuances remains an open question. In our work, we introduce CultDiff benchmark, evaluating state-of-the-art diffusion models whether they can generate culturally specific images spanning ten countries. We show that these models often fail to generate cultural artifacts in architecture, clothing, and food, especially for underrepresented country regions, by conducting a fine-grained analysis of different similarity aspects, revealing significant disparities in cultural relevance, description fidelity, and realism compared to real-world reference images. With the collected human evaluations, we develop a neural-based image-image similarity metric, namely, CultDiff-S, to predict human judgment on real and generated images with cultural artifacts. Our work highlights the need for more inclusive generative AI systems and equitable dataset representation over a wide range of cultures.