Enhancement of E-commerce Sponsored Search Relevancy with LLM

Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries. The task of matching relevant keywords to these queries is complicated by the vast and ever-evolving space of keywords, the ambiguity of user and advertiser intentions, and the wide range of topics and languages involved. Consequently, ensuring that ads are pertinent to user queries presents significant challenges. In the fast-paced world of e-commerce, the accuracy of sponsored search results is vital for boosting user satisfaction and optimizing business operations. This paper presents the development of an advanced Ad Relevance Model within a sponsored search framework, utilizing the power of a pretrained large language model. We detail a pioneering adaptation of the LLAMA2 7B model through Low-Rank Adaptation (LoRA), which markedly enhances search precision and operational efficiency, thus opening new avenues for improving user interactions in extensive online marketplaces such as Walmart.com. We introduce a novel query and ad title classifier, which discerns the relevance of search interactions across three categories: Relevant, Partially Relevant, and Irrelevant. Our approach involved adapting the pretrained model specifically for the e-commerce sponsored search context, training it on a large dataset. The fine-tuned model demonstrated a marked improvement in ad relevance accuracy, achieving 89.43% accuracy on a comprehensive test dataset -- outperforming both the baseline model and other advanced language models like GPT-4. The integration of LoRA with the based model represents a significant stride in customizing language models for e-commerce applications, resulting in enhanced search accuracy, cost efficiency, and operational privacy -- a triad essential for the modern digital marketplace.

Adaptation of Embedding Models to Financial Filings via LLM Distillation

Despite advances in generative large language models (LLMs), practical application of specialized conversational AI agents remains constrained by computation costs, latency requirements, and the need for precise domain-specific relevance measures. While existing embedding models address the first two constraints, they underperform on information retrieval in specialized domains like finance. This paper introduces a scalable pipeline that trains specialized models from an unlabeled corpus using a general purpose retrieval embedding model as foundation. Our method yields an average of 27.7% improvement in MRR$\texttt{@}$5, 44.6% improvement in mean DCG$\texttt{@}$5 across 14 financial filing types measured over 21,800 query-document pairs, and improved NDCG on 3 of 4 document classes in FinanceBench. We adapt retrieval embeddings (bi-encoder) for RAG, not LLM generators, using LLM-judged relevance to distill domain knowledge into a compact retriever. There are prior works which pair synthetically generated queries with real passages to directly fine-tune the retrieval model. Our pipeline differs from these by introducing interaction between student and teacher models that interleaves retrieval-based mining of hard positive/negative examples from the unlabeled corpus with iterative retraining of the student model's weights using these examples. Each retrieval iteration uses the refined student model to mine the corpus for progressively harder training examples for the subsequent training iteration. The methodology provides a cost-effective solution to bridging the gap between general-purpose models and specialized domains without requiring labor-intensive human annotation.