RLHF Deciphered: A Critical Analysis of Reinforcement Learning from Human Feedback for LLMs

State-of-the-art large language models (LLMs) have become indispensable tools for various tasks. However, training LLMs to serve as effective assistants for humans requires careful consideration. A promising approach is reinforcement learning from human feedback (RLHF), which leverages human feedback to update the model in accordance with human preferences and mitigate issues like toxicity and hallucinations. Yet, an understanding of RLHF for LLMs is largely entangled with initial design choices that popularized the method and current research focuses on augmenting those choices rather than fundamentally improving the framework. In this paper, we analyze RLHF through the lens of reinforcement learning principles to develop an understanding of its fundamentals, dedicating substantial focus to the core component of RLHF -- the reward model. Our study investigates modeling choices, caveats of function approximation, and their implications on RLHF training algorithms, highlighting the underlying assumptions made about the expressivity of reward. Our analysis improves the understanding of the role of reward models and methods for their training, concurrently revealing limitations of the current methodology. We characterize these limitations, including incorrect generalization, model misspecification, and the sparsity of feedback, along with their impact on the performance of a language model. The discussion and analysis are substantiated by a categorical review of current literature, serving as a reference for researchers and practitioners to understand the challenges of RLHF and build upon existing efforts.

GEO: Generative Engine Optimization

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified framework of Generative Engines (GEs), has the potential to generate accurate and personalized responses, and is rapidly replacing traditional search engines like Google and Bing. Generative Engines typically satisfy queries by synthesizing information from multiple sources and summarizing them with the help of LLMs. While this shift significantly improves \textit{user} utility and \textit{generative search engine} traffic, it results in a huge challenge for the third stakeholder -- website and content creators. Given the black-box and fast-moving nature of Generative Engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, the right tools should be provided to ensure that creator economy is not severely disadvantaged. To address this, we introduce Generative Engine Optimization (GEO), a novel paradigm to aid content creators in improving the visibility of their content in Generative Engine responses through a black-box optimization framework for optimizing and defining visibility metrics. We facilitate systematic evaluation in this new paradigm by introducing GEO-bench, a benchmark of diverse user queries across multiple domains, coupled with sources required to answer these queries. Through rigorous evaluation, we show that GEO can boost visibility by up to 40\% in generative engine responses. Moreover, we show the efficacy of these strategies varies across domains, underscoring the need for domain-specific methods. Our work opens a new frontier in the field of information discovery systems, with profound implications for generative engines and content creators.

Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of large-scale language models (LLMs) to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remain unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs, specifically ChatGPT, to perform basic reasoning tasks. Our study covers 24 reasoning datasets and 16 diverse personas spanning 5 socio-demographic groups: race, gender, religion, disability, and political affiliation. Our experiments unveil that ChatGPT carries deep rooted bias against various socio-demographics underneath a veneer of fairness. While it overtly rejects stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), it manifests stereotypical and often erroneous presumptions when prompted to answer questions while taking on a persona. These can be observed as abstentions in the model responses, e.g., 'As a Black person, I am unable to answer this question as it requires math knowledge', and generally result in a substantial drop in performance on reasoning tasks. We find that this inherent deep bias is ubiquitous - 80% of our personas demonstrated bias; it is significant - certain datasets had relative drops in performance of 70%+; and can be especially harmful for certain groups - certain personas had stat. sign. drops on more than 80% of the datasets. Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

QualEval: Qualitative Evaluation for Model Improvement

Quantitative evaluation metrics have traditionally been pivotal in gauging the advancements of artificial intelligence systems, including large language models (LLMs). However, these metrics have inherent limitations. Given the intricate nature of real-world tasks, a single scalar to quantify and compare is insufficient to capture the fine-grained nuances of model behavior. Metrics serve only as a way to compare and benchmark models, and do not yield actionable diagnostics, thus making the model improvement process challenging. Model developers find themselves amid extensive manual efforts involving sifting through vast datasets and attempting hit-or-miss adjustments to training data or setups. In this work, we address the shortcomings of quantitative metrics by proposing QualEval, which augments quantitative scalar metrics with automated qualitative evaluation as a vehicle for model improvement. QualEval uses a powerful LLM reasoner and our novel flexible linear programming solver to generate human-readable insights that when applied, accelerate model improvement. The insights are backed by a comprehensive dashboard with fine-grained visualizations and human-interpretable analyses. We corroborate the faithfulness of QualEval by demonstrating that leveraging its insights, for example, improves the absolute performance of the Llama 2 model by up to 15% points relative on a challenging dialogue task (DialogSum) when compared to baselines. QualEval successfully increases the pace of model development, thus in essence serving as a data-scientist-in-a-box. Given the focus on critiquing and improving current evaluation metrics, our method serves as a refreshingly new technique for both model evaluation and improvement.

Distraction-free Embeddings for Robust VQA

The generation of effective latent representations and their subsequent refinement to incorporate precise information is an essential prerequisite for Vision-Language Understanding (VLU) tasks such as Video Question Answering (VQA). However, most existing methods for VLU focus on sparsely sampling or fine-graining the input information (e.g., sampling a sparse set of frames or text tokens), or adding external knowledge. We present a novel "DRAX: Distraction Removal and Attended Cross-Alignment" method to rid our cross-modal representations of distractors in the latent space. We do not exclusively confine the perception of any input information from various modalities but instead use an attention-guided distraction removal method to increase focus on task-relevant information in latent embeddings. DRAX also ensures semantic alignment of embeddings during cross-modal fusions. We evaluate our approach on a challenging benchmark (SUTD-TrafficQA dataset), testing the framework's abilities for feature and event queries, temporal relation understanding, forecasting, hypothesis, and causal analysis through extensive experiments.

InstructEval: Systematic Evaluation of Instruction Selection Methods

In-context learning (ICL) performs tasks by prompting a large language model (LLM) using an instruction and a small set of annotated examples called demonstrations. Recent work has shown that precise details of the inputs used in the ICL prompt significantly impact performance, which has incentivized instruction selection algorithms. The effect of instruction-choice however is severely underexplored, with existing analyses restricted to shallow subsets of models and tasks, limiting the generalizability of their insights. We develop InstructEval, an ICL evaluation suite to conduct a thorough assessment of these techniques. The suite includes 13 open-sourced LLMs of varying scales from four model families, and covers nine tasks across three categories. Using the suite, we evaluate the relative performance of seven popular instruction selection methods over five metrics relevant to ICL. Our experiments reveal that using curated manually-written instructions or simple instructions without any task-specific descriptions often elicits superior ICL performance overall than that of automatic instruction-induction methods, pointing to a lack of generalizability among the latter. We release our evaluation suite for benchmarking instruction selection approaches and enabling more generalizable methods in this space.

CSTS: Conditional Semantic Textual Similarity

Semantic textual similarity (STS) has been a cornerstone task in NLP that measures the degree of similarity between a pair of sentences, with applications in information retrieval, question answering, and embedding methods. However, it is an inherently ambiguous task, with the sentence similarity depending on the specific aspect of interest. We resolve this ambiguity by proposing a novel task called conditional STS (C-STS) which measures similarity conditioned on an aspect elucidated in natural language (hereon, condition). As an example, the similarity between the sentences "The NBA player shoots a three-pointer." and "A man throws a tennis ball into the air to serve." is higher for the condition "The motion of the ball." (both upward) and lower for "The size of the ball." (one large and one small). C-STS's advantages are two-fold: (1) it reduces the subjectivity and ambiguity of STS, and (2) enables fine-grained similarity evaluation using diverse conditions. C-STS contains almost 20,000 instances from diverse domains and we evaluate several state-of-the-art models to demonstrate that even the most performant fine-tuning and in-context learning models (GPT-4, Flan, SimCSE) find it challenging, with Spearman correlation scores of <50. We encourage the community to evaluate their models on C-STS to provide a more holistic view of semantic similarity and natural language understanding.

Anthropomorphization of AI: Opportunities and Risks

Anthropomorphization is the tendency to attribute human-like traits to non-human entities. It is prevalent in many social contexts -- children anthropomorphize toys, adults do so with brands, and it is a literary device. It is also a versatile tool in science, with behavioral psychology and evolutionary biology meticulously documenting its consequences. With widespread adoption of AI systems, and the push from stakeholders to make it human-like through alignment techniques, human voice, and pictorial avatars, the tendency for users to anthropomorphize it increases significantly. We take a dyadic approach to understanding this phenomenon with large language models (LLMs) by studying (1) the objective legal implications, as analyzed through the lens of the recent blueprint of AI bill of rights and the (2) subtle psychological aspects customization and anthropomorphization. We find that anthropomorphized LLMs customized for different user bases violate multiple provisions in the legislative blueprint. In addition, we point out that anthropomorphization of LLMs affects the influence they can have on their users, thus having the potential to fundamentally change the nature of human-AI interaction, with potential for manipulation and negative influence. With LLMs being hyper-personalized for vulnerable groups like children and patients among others, our work is a timely and important contribution. We propose a conservative strategy for the cautious use of anthropomorphization to improve trustworthiness of AI systems.