Brand Visibility in Packaging: A Deep Learning Approach for Logo Detection, Saliency-Map Prediction, and Logo Placement Analysis

In the highly competitive area of product marketing, the visibility of brand logos on packaging plays a crucial role in shaping consumer perception, directly influencing the success of the product. This paper introduces a comprehensive framework to measure the brand logo's attention on a packaging design. The proposed method consists of three steps. The first step leverages YOLOv8 for precise logo detection across prominent datasets, FoodLogoDet-1500 and LogoDet-3K. The second step involves modeling the user's visual attention with a novel saliency prediction model tailored for the packaging context. The proposed saliency model combines the visual elements with text maps employing a transformers-based architecture to predict user attention maps. In the third step, by integrating logo detection with a saliency map generation, the framework provides a comprehensive brand attention score. The effectiveness of the proposed method is assessed module by module, ensuring a thorough evaluation of each component. Comparing logo detection and saliency map prediction with state-of-the-art models shows the superiority of the proposed methods. To investigate the robustness of the proposed brand attention score, we collected a unique dataset to examine previous psychophysical hypotheses related to brand visibility. the results show that the brand attention score is in line with all previous studies. Also, we introduced seven new hypotheses to check the impact of position, orientation, presence of person, and other visual elements on brand attention. This research marks a significant stride in the intersection of cognitive psychology, computer vision, and marketing, paving the way for advanced, consumer-centric packaging designs.

INCODE: Implicit Neural Conditioning with Prior Knowledge Embeddings

Implicit Neural Representations (INRs) have revolutionized signal representation by leveraging neural networks to provide continuous and smooth representations of complex data. However, existing INRs face limitations in capturing fine-grained details, handling noise, and adapting to diverse signal types. To address these challenges, we introduce INCODE, a novel approach that enhances the control of the sinusoidal-based activation function in INRs using deep prior knowledge. INCODE comprises a harmonizer network and a composer network, where the harmonizer network dynamically adjusts key parameters of the activation function. Through a task-specific pre-trained model, INCODE adapts the task-specific parameters to optimize the representation process. Our approach not only excels in representation, but also extends its prowess to tackle complex tasks such as audio, image, and 3D shape reconstructions, as well as intricate challenges such as neural radiance fields (NeRFs), and inverse problems, including denoising, super-resolution, inpainting, and CT reconstruction. Through comprehensive experiments, INCODE demonstrates its superiority in terms of robustness, accuracy, quality, and convergence rate, broadening the scope of signal representation. Please visit the project's website for details on the proposed method and access to the code.

Design and Implementation of a Maxi-Sized Mobile Robot (Karo) for Rescue Missions

Rescue robots are expected to carry out reconnaissance and dexterity operations in unknown environments comprising unstructured obstacles. Although a wide variety of designs and implementations have been presented within the field of rescue robotics, embedding all mobility, dexterity, and reconnaissance capabilities in a single robot remains a challenging problem. This paper explains the design and implementation of Karo, a mobile robot that exhibits a high degree of mobility at the side of maintaining required dexterity and exploration capabilities for urban search and rescue (USAR) missions. We first elicit the system requirements of a standard rescue robot from the frameworks of Rescue Robot League (RRL) of RoboCup and then, propose the conceptual design of Karo by drafting a locomotion and manipulation system. Considering that, this work presents comprehensive design processes along with detail mechanical design of the robot's platform and its 7-DOF manipulator. Further, we present the design and implementation of the command and control system by discussing the robot's power system, sensors, and hardware systems. In conjunction with this, we elucidate the way that Karo's software system and human-robot interface are implemented and employed. Furthermore, we undertake extensive evaluations of Karo's field performance to investigate whether the principal objective of this work has been satisfied. We demonstrate that Karo has effectively accomplished assigned standardized rescue operations by evaluating all aspects of its capabilities in both RRL's test suites and training suites of a fire department. Finally, the comprehensiveness of Karo's capabilities has been verified by drawing quantitative comparisons between Karo's performance and other leading robots participating in RRL.

Compressed MRI Reconstruction Exploiting a Rotation-Invariant Total Variation Discretization

Inspired by the first-order method of Malitsky and Pock, we propose a novel variational framework for compressed MR image reconstruction which introduces the application of a rotation-invariant discretization of total variation functional into MR imaging while exploiting BM3D frame as a sparsifying transform. The proposed model is presented as a constrained optimization problem, however, we do not use conventional ADMM-type algorithms designed for constrained problems to obtain a solution, but rather we tailor the linesearch-equipped method of Malitsky and Pock to our model, which was originally proposed for unconstrained problems. As attested by numerical experiments, this framework significantly outperforms various state-of-the-art algorithms from variational methods to adaptive and learning approaches and in particular, it eliminates the stagnating behavior of a previous work on BM3D-MRI which compromised the solution beyond a certain iteration.