Open-world object counting leverages the robust text-image alignment of pre-trained vision-language models (VLMs) to enable counting of arbitrary categories in images specified by textual queries. However, widely adopted naive fine-tuning strategies concentrate exclusively on text-image consistency for categories contained in training, which leads to limited generalizability for unseen categories. In this work, we propose a plug-and-play Semantic-Driven Visual Prompt Tuning framework (SDVPT) that transfers knowledge from the training set to unseen categories with minimal overhead in parameters and inference time. First, we introduce a two-stage visual prompt learning strategy composed of Category-Specific Prompt Initialization (CSPI) and Topology-Guided Prompt Refinement (TGPR). The CSPI generates category-specific visual prompts, and then TGPR distills latent structural patterns from the VLM's text encoder to refine these prompts. During inference, we dynamically synthesize the visual prompts for unseen categories based on the semantic correlation between unseen and training categories, facilitating robust text-image alignment for unseen categories. Extensive experiments integrating SDVPT with all available open-world object counting models demonstrate its effectiveness and adaptability across three widely used datasets: FSC-147, CARPK, and PUCPR+.