Given the quadratic complexity of attention, KV cache eviction is vital to accelerate model inference. Current KV cache eviction methods typically rely on instantaneous heuristic metrics, implicitly assuming that score magnitudes are consistent proxies for importance across all heads. However, this overlooks the heterogeneity in predictive fidelity across attention heads. While certain heads prioritize the instantaneous contribution of tokens, others are dedicated to capturing long-horizon utility. In this paper, we propose that optimal budget allocation should be governed by the marginal utility in preserving long-term semantic information. Based on this insight, we propose LU-KV, a novel framework that optimizes head-level budget allocation through a convex-hull relaxation and a marginal-utility-based greedy solver to achieve near-optimal precision. Furthermore, we implement a data-driven offline profiling protocol to facilitate the practical deployment of LU-KV. Extensive evaluations on LongBench and RULER benchmarks demonstrate that LU-KV achieves an 80% reduction in KV cache size with minimal performance degradation, while simultaneously reducing inference latency and GPU memory footprint.