Shifting AI Efficiency From Model-Centric to Data-Centric Compression

The rapid advancement of large language models (LLMs) and multi-modal LLMs (MLLMs) has historically relied on model-centric scaling through increasing parameter counts from millions to hundreds of billions to drive performance gains. However, as we approach hardware limits on model size, the dominant computational bottleneck has fundamentally shifted to the quadratic cost of self-attention over long token sequences, now driven by ultra-long text contexts, high-resolution images, and extended videos. In this position paper, \textbf{we argue that the focus of research for efficient AI is shifting from model-centric compression to data-centric compression}. We position token compression as the new frontier, which improves AI efficiency via reducing the number of tokens during model training or inference. Through comprehensive analysis, we first examine recent developments in long-context AI across various domains and establish a unified mathematical framework for existing model efficiency strategies, demonstrating why token compression represents a crucial paradigm shift in addressing long-context overhead. Subsequently, we systematically review the research landscape of token compression, analyzing its fundamental benefits and identifying its compelling advantages across diverse scenarios. Furthermore, we provide an in-depth analysis of current challenges in token compression research and outline promising future directions. Ultimately, our work aims to offer a fresh perspective on AI efficiency, synthesize existing research, and catalyze innovative developments to address the challenges that increasing context lengths pose to the AI community's advancement.