AnchorBench: A Multi-Pathway Benchmark for the Anchoring Effect in LLMs

The anchoring effect is a cognitive bias in which an initial reference value shifts a later judgment toward itself. This effect is well established in human judgment and decision-making, and recent work suggests that large language models (LLMs) exhibit similar behavior. However, existing work on anchoring in LLMs typically evaluates only a narrow set of anchor pathways and rarely distinguishes irrelevant from plausible anchors. We introduce AnchorBench, a benchmark for the anchoring effect in LLMs that evaluates multiple anchor pathways under an explicit anchor relevance axis. Across fourteen models, including ten open-weight models and four frontier API models, and a large set of controlled prompts, we find that (1) anchoring is strongly pathway-dependent, (2) plausible anchors usually induce larger shifts than irrelevant ones when introduced through stronger pathways, (3) anchor influence generally weakens as the anchor moves farther from the evidence-supported answer, most clearly on External and RAG, and (4) high task accuracy on the anchor-free control condition (Acc$_{10}$: answers within 10 points of gold) does not guarantee robustness: even frontier API models above 95% control accuracy remain susceptible to plausible anchors.

Synthetic Persona Pretraining: Alignment from Token Zero

As language-model-based AI is increasingly deployed in autonomous settings, aligning its goals and values with those of humans becomes critical. Today, alignment, and the assistant identity itself, are typically introduced only after pretraining, once behavioral priors are already established. This can make values a thin overlay, rather than deeply rooted, and facilitate subsequent misalignment. Pursuing a different paradigm, we introduce Synthetic Persona Pretraining (SPP), which installs the desired assistant persona from token zero in pretraining. First, we annotate pretraining documents with value-aligned first-person reflections derived from a normative value constitution. Second, we pretrain via the standard cross-entropy loss on standard pretraining documents as well as their reflections, which installs the desired persona among a multitude of other personas. Finally, we post-train on user-assistant dialogue data, which binds this desired persona to the assistant identity, a process we call persona binding. By pretraining models up to 3B parameters on 500B tokens, we show that SPP improves constitution following and jailbreak robustness, and reduces the misalignment rate in out-of-distribution moral dilemmas, while preserving capabilities. Early intervention matters: compared with alignment from token zero, introducing SPP only at the end of pretraining yields weaker constitution adherence, does not shift value priorities, and leads to less aligned choices in dilemmas. This advantage depends on persona binding and, importantly, increases with pretraining budget. Overall, our results show that shaping values early is critical for alignment and establish pretraining-time persona interventions as an effective approach to do so.