Unified Value Alignment for Generative Recommendation in Industrial Advertising

Generative Recommendation (GR) reformulates recommendation as a next-token generation problem and has shown promise in industrial applications. However, extending GR to industrial advertising is non-trivial because the system must optimize not only user interest but also commercial value. Existing GR pipelines remain largely semantics-centric, making it difficult to align value signals across tokenization, decoding, and online serving. To address this issue, we propose UniVA, a Unified Value Alignment framework for advertising recommendation. We first introduce a Commercial SID tokenizer that injects value-related attributes into SID construction, yielding value-discriminative item representations. We then develop a Generation-as-Ranking SID Decoder jointly optimized by supervised learning and eCPM-aware reinforcement learning, which fuses value scores into next-item SID generation to perform generation and ranking in one decoding process. Finally, we design a value-guided personalized beam search that reuses generation-as-ranking logits as online value guidance and applies a personalized trie tree to constrain decoding to request-valid SID paths. Experiments on the Tencent WeChat Channels advertising platform show that UniVA achieves a 37.04\% improvement in offline Hit Rate@100 over the baseline and a 1.5\% GMV lift in online A/B tests.

Channel Estimation with Asynchronous Reception for User-Centric Cell-Free MIMO Systems

The user-centric, cell-free wireless network is a promising next-generation communication system, but signal synchronization issues arise due to distributed access points and lack of cellular structure. We propose a novel method to recover synchronous pilot reception by introducing new pilot sequences and a matched filter window, enabling orthogonality even with asynchronous reception. Our approach mimics synchronous transmission by extending training sequences. Analysis shows asynchronous reception's impact on channel estimation, and our method significantly improves performance with a small increase of training time overhead. Results demonstrate a 7.26 dB reduction in normalized mean square error and 40% increase in data rate, achieving performance levels comparable to the synchronous case.