Zero-Shot Image Moderation in Google Ads with LLM-Assisted Textual Descriptions and Cross-modal Co-embeddings

We present a scalable and agile approach for ads image content moderation at Google, addressing the challenges of moderating massive volumes of ads with diverse content and evolving policies. The proposed method utilizes human-curated textual descriptions and cross-modal text-image co-embeddings to enable zero-shot classification of policy violating ads images, bypassing the need for extensive supervised training data and human labeling. By leveraging large language models (LLMs) and user expertise, the system generates and refines a comprehensive set of textual descriptions representing policy guidelines. During inference, co-embedding similarity between incoming images and the textual descriptions serves as a reliable signal for policy violation detection, enabling efficient and adaptable ads content moderation. Evaluation results demonstrate the efficacy of this framework in significantly boosting the detection of policy violating content.

Scaling Up LLM Reviews for Google Ads Content Moderation

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for scaling up LLM reviews for content moderation in Google Ads. First, we use heuristics to select candidates via filtering and duplicate removal, and create clusters of ads for which we select one representative ad per cluster. We then use LLMs to review only the representative ads. Finally, we propagate the LLM decisions for the representative ads back to their clusters. This method reduces the number of reviews by more than 3 orders of magnitude while achieving a 2x recall compared to a baseline non-LLM model. The success of this approach is a strong function of the representations used in clustering and label propagation; we found that cross-modal similarity representations yield better results than uni-modal representations.

Benchmarking Robustness to Adversarial Image Obfuscations

Automated content filtering and moderation is an important tool that allows online platforms to build striving user communities that facilitate cooperation and prevent abuse. Unfortunately, resourceful actors try to bypass automated filters in a bid to post content that violate platform policies and codes of conduct. To reach this goal, these malicious actors may obfuscate policy violating images (e.g. overlay harmful images by carefully selected benign images or visual patterns) to prevent machine learning models from reaching the correct decision. In this paper, we invite researchers to tackle this specific issue and present a new image benchmark. This benchmark, based on ImageNet, simulates the type of obfuscations created by malicious actors. It goes beyond ImageNet-$\textrm{C}$ and ImageNet-$\bar{\textrm{C}}$ by proposing general, drastic, adversarial modifications that preserve the original content intent. It aims to tackle a more common adversarial threat than the one considered by $\ell_p$-norm bounded adversaries. We evaluate 33 pretrained models on the benchmark and train models with different augmentations, architectures and training methods on subsets of the obfuscations to measure generalization. We hope this benchmark will encourage researchers to test their models and methods and try to find new approaches that are more robust to these obfuscations.