Hypothesis-Driven Shelf Generation for Personalised Recommendation

Modern recommendation interfaces organise content into shelves: themed rows such as "More of What You Like" or "New Releases for You." In production systems, these shelves are typically defined through hand-crafted templates coupled with dedicated retrieval logic. While effective for broad recommendation intents, this approach does not scale to the long tail of individual taste. We present a content-hypothesis-driven shelf generation system for Spotify Home that replaces fixed templates with natural-language hypotheses describing what a personalised shelf should contain. The system has four stages hypothesis generation, catalogue fulfilment, shelf alignment, and offline serving. This decomposition decouples shelf planning from catalogue fulfilment, supports independent optimisation of planning and retrieval, and enables both constrained generative retrieval over catalogue entities and distillation of frontier LLM behaviour into compact models. Our production pipeline combines hypothesis generation, generative retrieval, candidate selection and shelf alignment, offline LLM-as-a-judge evaluation, and precomputed serving. We describe the end-to-end architecture and evaluate it through offline analyses and an early online evaluation under uniform random exposure on Spotify Home. Results show that hypothesis-driven shelves substantially expand personalised recommendation supply with engagement that varies by content type and is competitive with strong existing shelves in some settings.

Deploying Semantic ID-based Generative Retrieval for Large-Scale Podcast Discovery at Spotify

Podcast listening is often grounded in a set of favorite shows, while listener intent can evolve over time. This combination of stable preferences and changing intent motivates recommendation approaches that support both familiarity and exploration. Traditional recommender systems typically emphasize long-term interaction patterns, and are less explicitly designed to incorporate rich contextual signals or flexible, intent-aware discovery objectives. In this setting, models that can jointly reason over semantics, context, and user state offer a promising direction. Large Language Models (LLMs) provide strong semantic reasoning and contextual conditioning for discovery-oriented recommendation, but deploying them in production introduces challenges in catalog grounding, user-level personalization, and latency-critical serving. We address these challenges with GLIDE, a production-scale generative recommender for podcast discovery at Spotify. GLIDE formulates recommendation as an instruction-following task over a discretized catalog using Semantic IDs, enabling grounded generation over a large inventory. The model conditions on recent listening history and lightweight user context, while injecting long-term user embeddings as soft prompts to capture stable preferences under strict inference constraints. We evaluate GLIDE using offline retrieval metrics, human judgments, and LLM-based evaluation, and validate its impact through large-scale online A/B testing. Across experiments involving millions of users, GLIDE increases non-habitual podcast streaming on Spotify home surface by up to 5.4% and new-show discovery by up to 14.3%, while meeting production cost and latency constraints.