MERGE: Next-Generation Item Indexing Paradigm for Large-Scale Streaming Recommendation

Item indexing, which maps a large corpus of items into compact discrete representations, is critical for both discriminative and generative recommender systems, yet existing Vector Quantization (VQ)-based approaches struggle with the highly skewed and non-stationary item distributions common in streaming industry recommenders, leading to poor assignment accuracy, imbalanced cluster occupancy, and insufficient cluster separation. To address these challenges, we propose MERGE, a next-generation item indexing paradigm that adaptively constructs clusters from scratch, dynamically monitors cluster occupancy, and forms hierarchical index structures via fine-to-coarse merging. Extensive experiments demonstrate that MERGE significantly improves assignment accuracy, cluster uniformity, and cluster separation compared with existing indexing methods, while online A/B tests show substantial gains in key business metrics, highlighting its potential as a foundational indexing approach for large-scale recommendation.

Unconditional Diffusion for Generative Sequential Recommendation

Diffusion models, known for their generative ability to simulate data creation through noise-adding and denoising processes, have emerged as a promising approach for building generative recommenders. To incorporate user history for personalization, existing methods typically adopt a conditional diffusion framework, where the reverse denoising process of reconstructing items from noise is modified to be conditioned on the user history. However, this design may fail to fully utilize historical information, as it gets distracted by the need to model the "item $\leftrightarrow$ noise" translation. This motivates us to reformulate the diffusion process for sequential recommendation in an unconditional manner, treating user history (instead of noise) as the endpoint of the forward diffusion process (i.e., the starting point of the reverse process), rather than as a conditional input. This formulation allows for exclusive focus on modeling the "item $\leftrightarrow$ history" translation. To this end, we introduce Brownian Bridge Diffusion Recommendation (BBDRec). By leveraging a Brownian bridge process, BBDRec enforces a structured noise addition and denoising mechanism, ensuring that the trajectories are constrained towards a specific endpoint -- user history, rather than noise. Extensive experiments demonstrate BBDRec's effectiveness in enhancing sequential recommendation performance. The source code is available at https://github.com/baiyimeng/BBDRec.